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- Can u undrstnd this? U mst b 17326 post 1 55 ,writing,gen-y,teenagers,teenageattitudestowriting,
Teenagers write more now than ever before. Just think about it; when you were a teenager you probably only wrote at school, doing your homework and then on thank-you letters your Mum made you write. A... - Don't Make These Five Common Press Release Mistakes
A quick Google search will give you plenty of advice on publishing your press release, but I doubt they’ll tell you what not to do. There are a few common mistakes that can ruin ... - PODCAST: Trevor Young PR Warrior on Tips For Book Promotion
This week the PR Warrior (errr, that would be me) was interviewed by the wonderfully-named Joanna Penn, who runs The Creative Penn, a website that helps people interested in writing, self-publish... - Q&A with Wikinut founder: UK publishing start-up offers revenue share platform for writers
Wikinut is a UK publishing start-up that provides a branded platform for contributors to take a revenue share from advertising served alongside their content. Contributors can earn addition revenue by... - Writing Proposals - avoiding common pitfalls
Every advisory business has to write proposals at some point in order to persuade clients to buy from them. Proposal writing is both an art and a science. It's easy to follow a simple formula for th... - Top 5 articles – How to write case studies
Image by YEMAC_UNDP via Flickr The old cliche about “you’re only as good as your last job” can sometimes seem finding new clients a daunting task. How can you show off y... - Writing Persuasively 3 - Features Tell, Benefits Sell
“In our factory, we make lipstick. In our advertising, we sell hope.” - Charles Revson Whenever someone reads your website’s landing page or sales letter they’re not thinkin... - Persuasive Writing 7 - Editing Your Writing
It’s believed that procrastination and writer’s block are caused by the writer’s desire to achieve perfection. The fear of composing an awkward sentence or weak turn of phrase... - Persuasive Writing 6 – Using Metaphors to Spark Imagination
“Metaphors have a way of holding the most truth in the least space.” – Orson Scott Card Whether in Homer’s Iliad, Shakespeare’s plays or Rowling’s Harry Potter, fi... - Persuasive Writing 4 - Structure
In earlier chapters you identified how to appeal to your target audience and compiled a list of your product’s benefits. Now you need to plan how to structure your writing so it leads your read...