Search results
- 'Column Inches' Argument Gives Weight to Another Dilemma: the True Role of PR
I read a good blog post this week by Sarah Emerson from Millward Brown entitled 'Stop Pretending PR is Worth the Same as Advertising Space' (the comments thread is also definitely worth a look... - Are we still really talking about AVE?
Sometimes the “PR industry” really frustrates me. It annoys me when I see discussion about whether PR should get involved in digital or social media (yes, this still happens) an... - Katie Paine: PR is doomed (if PR pros think clippings/AVEs are effective measurement) (from Ragan.com)
The fact that people — professional PR people— are saying they think that measurement is collecting clips and calculating AVEs, we’re doomed as a profession,” says Katie Paine...