What Brands Can Learn From Pamela Anderson

What can brands learn from Pamela Anderson, she of Baywatch / Tommy Lee / Playboy and, more recently (i.e. this week), Big Brother fame?

Well, here you go!

1. Put yourself out there. Be loud, sexy, colourful...and get noticed!

2. Maintain the visual branding and regularly update the packaging.

3. Have fun, and don't take yourself too seriously.

4. Understand that PR is your most potent weapon.

Oh yeah, and it doesn't hurt to front a cause that you strongly believe in.

Pamelapeta

Also posted on prwarrior.typepad.com

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Trevor Young
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Posted 11 Jul 2008
Last edited 11 Jul 2008
Latest revision: 2

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