MarCom Professional

And now, with the full gamut of social media in full swing to help spread the word, there's even more reason to consider adding the occasional stunt to your brand's marketing mix (but only if it makes strategic, creative and economic sense!!).

In the marketing PR business, one of the hardest gigs is to create and deliver a creative stunt that ticks all the boxes - and even then you need Lady Luck on your side in terms of making a media splash.

Taylor Herring's Publicity Stunt Hall of Fame - CHECK IT OUT!

I ran across this recently - the Publicity Stunt Hall of Fame - very cool, a brilliant list of some of the best publicity stunts ever, compiled by UK-based Taylor Herring Public Relations. Great stuff - definitely worth bookmarking!

From experience I can tell you a lot of blood, sweat and tears would have gone into many of these 'Hall of Fame' stunts; even the relatively 'simple' ones generally would have required ruthless planning and execution.

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