MarCom Professional

Something's Gotta Give!

One of the side-effects of social media has been the amplification of public suspicion (criticism?) of major companies and brands.

Here's a slide I have been using in my presentations of late. Depending on the audience, the content of this slide generally hits home pretty hard.

 
What we have is a situation whereby companies are obsessed with pushing their message out in to the marketplace.

On the other hand, people aren't that interested - ever-growing numbers of consumers do not want to be on the receiving end of inane, incessant chest-beating ads and corporate collateral materials.

Something's gotta give!

Also posted on prwarrior.typepad.com