MarCom Professional

Social media consultant Mack Collier has developed a system of rating company blogs by allocating points across four categories i.e.

CONTENT - what the bloggers write about (35 points); COMMENTS - how many comments the blog receives, and how the bloggers reply to comments from readers (35 points); POSTING SCHEDULE - how often and regularly new posts appear on the blog (15 points); SIDEBARS - information contained on the sidebars (15 points). 

Here are Mack's top 10 company blogs (overall, out of a possible score of 100 points):

For a more in-depth of look at Mack's 'Company Blog Check-Up' post (and links to his reviews of the above blogs), visit The Viral Garden.

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