Phew, I'm bushed mate

It's like the night after the party. Hillary Clinton's presidential campaign has been silenced - ish - after eventually running out of steam in the early hours.

Today we're being treated to Barack Obama's Luther-Kingesque prophesising and Hillary saying she may be out of it but she's still thinking about how best to continue to be in it, albeit in a completely non-potentially presidential way.

And so the debate continues. One certain thing has emerged from the past many months of fevered primary campaigning - media coverage of political leadership races remains utterly dull.

The press really need to come up with a more interesting formula for covering this sort of thing, particularly over here in the UK, where frankly we're not that bovvered. A good start would be to drop the daily analysis when nothing much has happened. Better would be to appreciate that there is a lot more news going on in the world than covering a party leadership contest to the point of extreme tedium.

Maybe there are marketing openings here. ‘The Race for the White House, brought to you by Dulux: because it's as interesting as watching paint dry.

Also posted on www.rainierpr.co.uk