Lipstick lunacy

I spent the recent school holiday with family in Northumberland. Mrs Wadds and I have bought a house in a tiny village on the edge of the national park last year and are working on a plan to move the family home from London and co-locate. Kind of Relocation, Relocation, but without Phil and Kirsty (unfortunately). More on that in future posts.

Unlike other parts of the country there are a number of thriving market towns and villages in Northumberland where high street trade is buoyant. Even so, we’re at least 40 miles from the nearest M&S, so when Dan, our knocking-on-two-year-old toddler used Mrs Wadds’ favourite lippy to draw on the bathroom wall, replacing it online seemed the most obvious solution.

M&S online provides a really excellent service online. The lippy arrived within a couple of days but was delivered in a box the size of a small shoe box that would have safety housed more than 60 lipsticks. A padded envelop would have done the job more than adequately. M&S has a corporate strategy called Plan A to make its business more sustainable and environmentally friendly. There are five pillars representing key areas of the business where action is required. More than 12-months in I think there’s work to be done on the packaging pillar.

Also posted on www.rainierpr.co.uk