Hardcore users unsettled as Twitter emerges as celeb PR tactic

Twitter has suddenly got very busy. A bunch of celebs have signed-up and are generating huge amounts of attention that's edging the micro-blogging platform into the mainstream.

It’s the offline PR tactic of the moment. How long before a national or celeb magazine starts publishing a list of celeb Tweets? In fact its probably already been done.

It’s an issue that I discussed with pals on Twitter this morning and tonight at the London Bloggers meet-up tonight.

Jonathan Hopkins (@jopkins) captured the mood.

Gary Andrews (@garyandrews) at the London Bloggers meet-up tonight said it’s like your favourite pub has been invaded by a bunch of trendy types and you’re trying to work out whether you should try and fit in or move on.

We're all here to stay of course, but it'll be interesting to see whether this is a step change for Twitter or if it will settle down after this burst of interest. My missus is yet to be convinced.

Also posted on www.rainierpr.co.uk

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Your response to "Hardcore users unsettled as Twitter emerges as celeb PR tactic":

1. At 30 Jan 2009 08:38, Mindy Gofton wrote:

Surely it's a phase? Newbies and celeb-spotters may flock onto Twitter to hassle celebs, but hardcore Twitter users will be easily able to ignore this background noise, surely?

Plus I can't imagine that most of these "celebs" will stay for long once they realise they have to update regularly (or pay someone to do it). If they start using the service they may add value, if they don't, the people they've brought with them will disappear as well or learn to use the service as it was intended.
2. At 9 Jul 2010 23:47, www.philipsheldrake.com linked here:

...And if anything tolls the bell for a service in the eyes of the influential early adopters, it’s the arrival of “celebrity”. Stephen Waddingtonsounds the alarm for Twitter....

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