The future media world

I found this video in internet. It was made in 2005. I think that it's interesting to see it:

In my opinion this vision is a little bit radical. I don’t think that tv will disappear in10 years, but that tv and pc will be integrated.

When we talk about advertising what will change in the next 10 years is not advertising itself but the way to segment people. We will have more and more access to the ways of life and know where our target is at each moment. Target will be more fragmented, what is good for advertisers. Advertising will be more efficient because we know with more precision where our target is and which are they motivations.

It’s true that contents are becaming free, but all of us known that actually they aren’t free. Advertising pays these contents:

1 – More contents sources means more target fragmentation by interests, thinking ways, live styles, ages…so, became easier planning media campaigns in the more efficient approach;

2 – All of us also know that there will always be a market for the paid contents. There is always a target that is willing to pay to have something different.

In the other side we have to think in the entire world and not only in the “developed” world. I don’t believe that in the next 20 years all people will have pc. But I believe that in many nations, tv and radio will be more developed than today. These nations will consume more and more products from “developed” world. So, “developed” world will need to communicate, to advertise, for this people.

I also believe that internet’s group leaders will make space missions not to find new worlds for virtual life, but more probably, to put servers in the space. Information grows in gigabytes each day. It’s starting to be difficult to have space for all this information.

It’s an interesting film to make us to think. I assure you that advertising will never stop. Me, like other communication professionals, have many ideas for new advertising supports. We only need the opportunity to put them in practice.

Also posted on bsofb.blogspot.com