Opinion is money

Several brands have a lot to learn whit magazines with online presence. Let’s analyze:

Paper magazines and journals are practical. They can be read everywhere and every time. To read in paper is also easier than in monitors. It’s true that the physical support is comfortable.

So, why do people search so much online papers and magazines, even after having read the print version?
Answer: Opinion.

In internet readers can give their opinion, they are listened. Readers can exchange opinions, pose questions and make an identity and to be recognized.
Online press subscriptions are already a big market; readers, after have read the free print journal, go to online version to see comments and leave their owns.
And opinion is money. Online papers make money and bring loyal readers.

We see brands with great web sites, dynamic and with design, user friendly and also with tips. But, nowadays, people search for more. They want to give their opinions and take part in the brands/products development. Like news in online papers. Don’t forget that developing a customer’s loyalty is usually cheaper than conquer new ones.

Also posted on bsofb.blogspot.com