New MMA Mobile Advertising guidelines

Our friend Russell Buckley has been busy as the Global Chairman of the Mobile Marketing Association. They’ve just published their latest set of guidelines so take a look. Over at MobHappy, Russell tells us that the guidelines are for public comment too so if you want to have your say you need to do so before 5th September.

The guidelines include updated information on the mobile web, multimedia messaging and mobile video and TV. For anyone working in the industry, it’s a must-read.

Also posted on www.welovemobile.co.uk

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Posted 12 Aug 2008
Last edited 13 Aug 2008
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