Maximising Revenue From Mobile Advertising 2008

The Creative Director and I are in Belgium today for another mobile advertising event. This one is all about maximising revenues.

The Creative Director has a rather unique presentation up his sleeve. He’s not going to talk about mobile mechanics, techniques, measurement or ROI. He’s not even going to show examples of cool campaigns. Actually, and quite radically, in my opinion, he’s going to talk about pure creativity and how necessity can be the mother of invention.

We’re not sure how this is going to go down, but I think this kind of thinking is just what the mobile advertising channel needs. Our plea tomorrow to the throng will be to take a pause from thinking $$$ and start thinking about what good advertising actually is. We might get thrown out. I’ll tell you what happens tomorrow.

Also posted on www.welovemobile.co.uk