MarCom Professional

I know and understand the power of good celebrity endorsement and the creative potential to drive new communication routes to disengaged consumers, but surely there are a few more celebs that can polarise public opinion?

After the successful use of a raft of celebs in the Fallon/Asda work recently one cheeky chappie is now the most sort after medium in his own right.

After a sporty breakfast of Cornflakes (Kelloggs) and a heart felt message to the nation to start the day with a healthy breakfast, followed by mid morning gaming with your children (Nintendo Wii) followed by a nice fry up prior to spending a portion of the afternoon gambling (Ladbrokes) the nation can be clear how to make the best choices and spend there time and money like the stars.

 

 

 

The danger of using celebrity begins when you assume that a competitor brand or competing product endorsement might be the only reason that you should look to not get them to endorse your brand, without first assessing if the celebrity's management team have a stock of other brands competing with you by default.

I am sure that the creative teams and marketing gurus involved in the current work are feeling

more could of been achieved, owned and communicated with better planning or a good idea of a level playing field before pen went to paper.

• Write a post
• Invite colleagues
• About us

• Search

  Advanced search