Agencies Need the Tech with the Creative
While the conversation about tomorrow's digital agency will look like (Agency pick-a-number-dot-oh), Mark Kvamme reaffirmed that the creative coming out of their shop needs to at least be equal to the quality of their technical chops. Speaking at the 4A's Digital Conference, Kvamme said:"You have to have world-class creative but you have to have world-class tech folks who can translate that into conversations," said Kvamme, currently a venture capitalist at Sequoia Capital, one of Silicon Valley's leading VC firms... While the ad world has focused on the reach and frequency of messages, Kvamme believes digital media overload is placing a premium on interactions. In the near future, advertisers will go from valuing whether their messages show up in front of people to enticing some sort of engagement, he said.
Comments on this post
Add your comment
Your response to "Agencies Need the Tech with the Creative":
Cite or link to this post Login or register to be able to comment
Manage this post
Bookmark this post
Change feature settings
Choose a feature level and image for this post
Post information
Posted 29 May 2008
Last edited 29 May 2008
Latest revision: 1
Sharing
- Ryan Moede can edit
- Anyone can comment
Categories:
- No categories
Communities:
- No communities
Tags:
1. At 5 Jun 2008 07:01, gambling wrote:
y6n66lo-59h61y4-tw6q518f-0 http://best-online-casino-mo.lookera.net#1 progressive insurance|insurance quotes|allstate insurance|progressive insurance|automobile insurance|renters insurance|progressive insurance|insurance online|insurance rates|progressive insurance|progressive insurance|allstate insurance [url=http://urlser.com/?e64r6#3]car insurance|car insurance quotes|auto insurance quotes|car insurance|free online auto insurance quotes|cheap car insurance|car insurance|car insurance|car insurance quotes|car insurance|cheap auto insurance|free online auto insurance quotes[/url] [url]http://online-poker-mo.lookera.net#4[/url] [http://online-casino-gambling-mo.lookera.net#5 online casino gambling|online casinos|free casino games|online casino gambling|online gambling|free casino|online casino gambling|casino|casinos|online casino gambling|casino games|free casino games|online casino gambling|online gambling] "insurance|progressive insurance|allstate insurance|insurance|automobile insurance|renters insurance|insurance|insurance online|insurance rates|insurance|progressive insurance|allstate insurance|insurance|automobile insurance|renters insurance":http://urlser.com/?xFj4E#6 [LINK http://urlser.com/?aBCA5#7]homeowners insurance|home owners insurance|homeowner insurance|homeowners insurance|home owner insurance|homeowners insurance quotations|homeowners insurance|homeowner insurance quotes|homeowners insurance|homeowners insurance|homeowner insurance[/LINK]
2. At 5 Jun 2008 07:01, low cost health insurance wrote:
l7vyewp-p2y760m-tw6q518f-0 http://urlser.com/?5Nnno#1 best online casino|casino games|online casino|best online casino|online casino gambling|free casino|best online casino|no deposit casinos|casino|best online casino|online casinos|casino games|best online casino|gambling|online gambling [url=http://urlser.com/?3kTmj#3]auto insurance quotes|cheap auto insurance|free online auto insurance quotes|auto insurance quotes|car insurance|car insurance quotes|auto insurance quotes|cheap auto insurance|free online auto insurance quotes|auto insurance quotes[/url] [url]http://urlser.com/?boo2X#4[/url] [http://urlser.com/?boo2X#5 life insurance|whole life insurance|whole life insurance policy|life insurance|online life insurance|life insurance leads|life insurance|whole life insurance policy|whole life insurance quotes|life insurance] "black jack|online blackjack|internet black jack|black jack|online black jack|black jack|black jack|internet black jack|online casino blackjack|black jack":http://black-jack-mo.lookera.net#6 [LINK http://urlser.com/?DYEVZ#7]insurance quotes|auto insurance quotes|free online auto insurance quotes|insurance quotes|life insurance quotes|insurance quotes|insurance quotes|allstate insurance|insurance quote|insurance quotes|renters insurance|online insurance quotes[/LINK]
3. At 5 Jun 2008 07:01, free casino wrote:
dttfofe-x7cf0q2-tw6q518f-0 black jack|online blackjack|internet black jack|black jack|online black jack|black jack|black jack|internet black jack|online casino blackjack|black jack http://urlser.com/?xFj4E#1 [url=http://urlser.com/?5Nnno#3]progressive insurance|insurance quotes|allstate insurance|progressive insurance|automobile insurance|renters insurance|progressive insurance|insurance online|insurance rates|progressive insurance|progressive insurance|allstate insurance[/url] [url]http://gambling-mo.lookera.net#4[/url] [http://gambling-mo.lookera.net#5 gambling|online casino gambling|internet casino gambling|gambling|casino games|online casino|gambling|casino|casinos|gambling|casino games|free casino games|gambling|online gambling|best online casino|gambling|free casino] "car insurance|car insurance quotes|auto insurance quotes|car insurance|free online auto insurance quotes|cheap car insurance|car insurance|car insurance|car insurance quotes|car insurance|cheap auto insurance|free online auto insurance quotes":http://urlser.com/?e64r6#6 [LINK http://urlser.com/?3kTmj#7]auto insurance quotes|cheap auto insurance|free online auto insurance quotes|auto insurance quotes|car insurance|car insurance quotes|auto insurance quotes|cheap auto insurance|free online auto insurance quotes|auto insurance quotes[/LINK]
4. At 5 Jun 2008 07:02, life insurance leads wrote:
euxmn7d-4dl6a12-tw6q518f-0 online poker|texas holdem|free poker|online poker|texas holdem|online poker|online poker|poker games|poker tables http://urlser.com/?3kTmj#1 [url=http://free-poker-mo.lookera.net#3]free poker|texas holdem|online poker|free poker|texas holdem|online poker|free poker|poker games|poker tables[/url] [url]http://texas-holdem-mo.lookera.net#4[/url] [http://urlser.com/?3kTmj#5 auto insurance quotes|cheap auto insurance|free online auto insurance quotes|auto insurance quotes|car insurance|car insurance quotes|auto insurance quotes|cheap auto insurance|free online auto insurance quotes|auto insurance quotes] "cheap auto insurance|really cheap auto insurance|auto insurance quotes|cheap auto insurance|cheap car insurance|car insurance|cheap auto insurance|auto insurance quotes|cheap auto insurance|cheap auto insurance|cheap car insurance":http://urlser.com/?nm4rK#6 [LINK http://urlser.com/?aBCA5#7]homeowners insurance|home owners insurance|homeowner insurance|homeowners insurance|home owner insurance|homeowners insurance quotations|homeowners insurance|homeowner insurance quotes|homeowners insurance|homeowners insurance|homeowner insurance[/LINK]
5. At 5 Jun 2008 07:02, free casino wrote:
md15yuj-kh7u3ft-tw6q518f-0 http://roulette-mo.lookera.net#1 cheap auto insurance|really cheap auto insurance|auto insurance quotes|cheap auto insurance|cheap car insurance|car insurance|cheap auto insurance|auto insurance quotes|cheap auto insurance|cheap auto insurance|cheap car insurance [url=http://urlser.com/?IQpnn#3]car insurance quotes|free car insurance quotes online|instant car insurance quotes|car insurance quotes|cheap car insurance|car insurance|car insurance quotes|auto insurance quotes|cheap auto insurance|car insurance quotes|cheap car insurance[/url] [url]http://urlser.com/?boo2X#4[/url] [http://urlser.com/?boo2X#5 life insurance|whole life insurance|whole life insurance policy|life insurance|online life insurance|life insurance leads|life insurance|whole life insurance policy|whole life insurance quotes|life insurance] "online poker|texas holdem|free poker|online poker|texas holdem|online poker|online poker|poker games|poker tables":http://online-poker-mo.lookera.net#6 [LINK http://urlser.com/?5Nnno#7]progressive insurance|insurance quotes|allstate insurance|progressive insurance|automobile insurance|renters insurance|progressive insurance|insurance online|insurance rates|progressive insurance|progressive insurance|allstate insurance[/LINK]
6. At 11 Jun 2008 21:50, Jackson Fish Market » From “showing up” to “engagement” wrote:
[...] “…advertisers will go from valuing whether their messages show up in front of people to ... Posted on June 11th, 2008 in Interesting [...]