MarCom Professional

Top 5 articles – How to write case studies

The old cliche about “you’re only as good as your last job” can sometimes seem finding new clients a daunting task.  How can you show off your work when there are client confidentialities involved?  What ways are there to show that you are a really creatively-led agency?

Well the answer is to have a store of case studies.

What is a case study?

A case study is a piece of marketing collateral that shows off the skills of your organisation and demonstrates clearly success you have created for a client.

It’s as simple as that.  Show off your ’smarts’ the work that you want to make you famous and boast about it.  A lot.

Many agencies post their case studies on their website so potential clients can read or download them.

Here are the top 5 articles on how to write case studies

1. Top Tips to write a persuasive case study by Debbie Weil on Wordbiz.com
2. 7 Steps for Creating a Marketing Case Study by Megan Tsai
3. Writing insight-based case studies by Mark Levy of Levy International [note you have to register on the site but it's free]
4. Case Study – How to write one by Hoffmann Marcomms illustrates how to write one for a client
5. Write Effective Business Case Study a video by eHow based on the Harvard Business Review model

So what’s the state of your case studies gallery?

Also posted on feedproxy.google.com