MarCom Professional

Hiring new biz people….or not?

The gist was that most businesses get to a size when the MD can no longer do all the biz dev work alone. What do you do next?

Options include:

1. train up a graduate
2. hire an experienced person with 3/4 years in the industry

My views were nicely aligned with his. I said Oxbridge-type grads are good hires because they are bright, keen and want to rule the world quickly. If you train them up for marketing jobs - but
for sales get a seasoned professional from another industry. I don't think you have a cat's chance of training a grad to being a good salesperson quickly.

There is another option that I neglected to add:

1. Train your whole client facing team in biz dev so they all go out looking for opportunities [plug - I can help with this]

I recommended prosperconsulting.com Simon Ibson if you want to hire a sales person - key to his offer is that he doesn't charge % fees based on salary, its a flat fee PLUS he'll advise on how to use the person properly to support your business aims.

If you want to hire grads from top universities - go direct to their careers office. Usually they'll advertise your position free of charge. That was how I found Frank Krikhaar for Pembridge. Wonderful guy.

He grilled me quite solidly about my own biz dev methods… not sure whether I was teaching him to suck eggs or if there was a gem or two among the verbal downpour!

Also posted on creativeagencysecrets.com