MarCom Professional

avoiding legalese

Was browsing around the Jiglu website and decided to actually read the terms and conditions of service docuemtns.

What a surprisse. Written in normal language with careful explanations about how they will and won't serve you and use your information. 

Here's an extract.

We are very conscious that most people are asked to click on terms of service without ever being given a clear idea of what it is that they are allowed to do, or not, unless they have practiced law for some significant period of time.

This strikes as a little unfair, and so what we intend to do here is to set out what you can and can't do with our service, and what we are allowed to do.

Don't get this wrong, just because this is written in friendly language doesn't mean that we are going to allow you to do anything at all with the service. In fact, quite the opposite. We are rather proud of it, and don't want anyone trashing it, thank you very much.
Ok, so here goes.

A breath of fresh air.

Speak the language your customers understand. Good life lesson there!

Also posted on creativeagencysecrets.com