Apple provides media training collateral

What better way to communicate the DOs and DON'Ts in a media training class than by example. Here's one for your training collateral. It is an extreme case; I mean how dare anyone mention Apple iTunes and monopolistic behaviour in the same question?!

 

Philip Schiller, Apple’s Senior VP of Worldwide Marketing is featured being interviewed by Channel 4 in the UK.

The interview is brought to a rapid close when the interviewer asks "Are you acting in a sort of monopoly way?".  Schiller can't cope with this (whoops, poor media preparation) and looks to his PRs to intercept and take him away from this bad man.

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  1. 1. At 23 Nov 2007 15:57, Mark Adams wrote:

    This is such an immature performance from a major company. Think open. Apple's getting too mcuh up it's own arse.

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Philip Sheldrake
Racepoint Group UK

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Posted 23 Nov 2007
Last edited 23 Nov 2007
Latest revision: 2

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