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Did you know the Green Movement Had a Birthplace?

By Andrew Kenneally

Yesterday, CNBC online had an article from the CSR Wire that said Boulder, Colorado is considered the “Birthplace of the Green Movement.”  This is due to locally-based companies such as Celestial Seasonings, Pharmaca, and Eco-Cycle, who back in the 1970’s, made a choice to advocate and run businesses that would promote a more sustainable lifestyle.

This week, they and other companies are returning to the birthplace (i.e., Boulder) for the LOHAS (acronym for Lifestyles of Health and Sustainability) forum, which is a global gathering of premier businesses, thought leaders, market researchers, media executives and opinion makers seeking to participate in the $209 billion LOHAS market.

Why should this matter to your company, government or NGO?   Well statistics show that LOHAS consumers take up about 20% of the marketplace and that number is rapidly increasing.  Additionally, the Natural Marketing Institute estimates the $209 billion LOHAS market will grow to be more than $400 billion by the year 2010.  As the article points out, “this is proof that today’s consumers are looking beyond cost and educating themselves on what is best, not only for their bodies, but for the environment and society too.” 

Also posted on www.rpgworld2blog.com