All boarding for the green train express…

Who isn’t getting on the green train these days? Add a couple more - the Discovery Channel, Indy 500 and Honda!

On June 4th the Discovery Channel is launching Planet Green - the first and only 24-hour eco-lifestyle television network. It’s the center for the new green conversation, speaking to people who want to understand green living and to those who truly want to make a difference in meeting the critical challenge of protecting our environment. Planet Green’s unique content, tools and information will enlighten, empower and most importantly, entertain.

But what’s most interesting about their launch was what they did a couple weeks before it. Over Memorial Day weekend, they news of their launch to the Indy 500 - the largest attended single-day sporting event in the world - to educate fans about how they can help the environment. During the day, on-air talent offered race fans tips throughout the day on little things they can do to make a difference from drinking organic beer and eating locally-sourced food.

And you only thought the green movement was only applicable to people from Vermont with PhDs and Californians practicing Tai Chi. No the green movement is about saving money, living more efficiently and avoiding $6 gas prices that are not too far in our future. Yes being green is something that anyone – North or South, man or woman, old or young – can appreciate.

One company that is head and shoulders above the rest is Honda, which created a new GREEN website to show customers their green activities. Companies like Honda and Toyota have been at the forefront of forecasting the future buying habits of their customers, which is reflected in their market share. They have used their new hybrid, fuel cell vehicles to entice consumers with lower CO2 emissions and higher gas millage.

Not to be out done, the Senate is taking up green legislation (S. 2191) this week. The America’s Climate Security Act or S. 2191 would place strict caps on the amount of greenhouse gas emissions that power plants, fuel refiners and producers, chemical producers and other manufacturers may release into the atmosphere. The Act’s sponsors (Senators Lieberman and Warner) estimate that the bill would reduce U.S. greenhouse gas emissions by up to 63% by 2050.

So if your corporation, government or NGOs is not on the green train…you better get on before you are permanently left at the station. It’s not a select club that you have to wait in line for behind a velvet rope and you don’t have to be in the top 10% of the intelligentsia to understand it. Everyone can be green and here at Racepoint Group’s Corporate Practice we can help you align your organization with these defining issues (environment, poverty, etc.) of the 21st century and use our expertise in traditional and new media to show the world what you are doing. This will not only aid your conscience, but it will aid your bottom line because the world – as evident by the Indy 500 – is calling for it.

Also posted on www.rpgworld2blog.com