Google search becomes more powerful - but are you taking advantage?
Google appears to have added "blogsearch" findings to it's main index which means if you blog, your entries can appear in the main Google search results within minutes. Here's an example: my posting "Make the most of online opportunities" was published here a couple of entries ago. Within 12 minutes it was listed Number 2 on Google.com's main search results for that phrase - Number 2 out of 5,080 - in less than a quarter of an hour. Now that's fast.So, how is Google achieving this? It seems to be using it's blogsearch facility to enhance the Google index. What this means is that bloggers are getting greater opportunities to appear in the main search results, compared with "standard" web sites.
However, there are a couple of caveats. Google also appears to be using things like the overall size of your site and your update frequency. In other words, posting the occasional blog is less likely to bring you such impressive results. Furthermore, you need to ensure your keywords are used in your headings, otherwise you will not really gain from the benefit.
But what if you don't have a blog? Then post entries onto Facebook or Ecademy for instance since these sites too will be indexed rapidly. Google is clearly giving static web sites the thumbs down. And that's the direction your web site will be heading unless you have some means, such as blogging, of providing changes that Google can index.
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Posted 5 Oct 2007
Last edited 5 Oct 2007
Latest revision: 2
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1. At 5 Oct 2007 22:37, Lucy Middleton wrote:
Can I ask Graham... what does that mean for members of MarCom Professional?
As a community of marketing communicators we're obviously optimistic about our increasing search engine ranking for marcom related searches. Does what you're saying mean that blogging on a network like Marcom Professional benefits one's personal search position more than blogging on a standalone blog?
2. At 9 Oct 2007 13:53, Graham Jones wrote:
It all depends....! If an individual's blog is well established then any advantage of blogging elsewhere could be minimal. However, if you blog here on MarCom Professional you gain an advantage because the site contains plenty of content which is fresh and regularly updated. Google is seeking fresh, updated content and gives priority to such sites. So, if an individual's web site is not regularly updated Google won't visit it very often. However, if, like MarCom Professional, a web site is updated every day, Google pops along more regularly. Therefore if an individual adds content here - as well as on their own web site - they get the benefit of having their content indexed by Google because it is indexing constantly updated sites more regularly. In other words, if you post on your own site you may have to wait for weeks for Google to come back to you and index you. However, post on MarCom Professional and you could get indexed within hours.
The more people who add to this site, the more regularly it will be visited by Google and that means the more an individual's content will get indexed.
The only caveat to this is if their web site is already being indexed regularly by Google. But if that's the case, posting material here will give them "double whammy".
In short, though - write, write, write - add content all over the place - but if you are in marcoms, then here is clearly an excellent place since it establishes your content within the appropriate community.