MarCom Professional

Imagine that you are a senior executive at a large enterprise, one with over 2,000 people who work in global marketing. What would you do if you wanted to provide them with ideas about online marketing, social media, viral marketing, and other so-called "Web 2.0 marketing" concepts?

Well, you could bring everyone from far-flung corners of the globe to some hotel ballroom somewhere and talk to them.

That's not what SAP is doing.

On April 8, 9 & 10, SAP is bringing all 2,000 marketers in the company together for a virtual event - SAP Marketing Community Meeting. How cool is it that SAP is using the tools of social media to educate people about social media. "Show, don't tell" in action!

SAP invited external bloggers and speakers (virtual, of course) to help drive knowledge transfer to the SAP Marketing Community.

I am pleased to be a guest blogger at the SAP Marketing Community Meeting together with:

• Seth Godin
• Ze Frank
• Dennis Howlett
• Zoli Erdos
• Ross Mayfield
• David ArmanoLaura "Pistachio" Fitton

At this stage, the community is open to SAP marketers only. However, some of the discussions may be shared in the future.

As SAP knows, the best way to understand social media and the new rules of marketing & PR is to jump in. Don't just talk about it. Do it.

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