Public Relations (PR): traditional media confronts social media

[slideshare id=121577&doc=social-media-relations1548&w=425] Todd Andrlik has created a presentation that displays the change in how we communicate with the press. Traditional PR has changed to reflect social media and a new-age press release has emerged in the eye of journalists and reporters alike. Todd Defren has been noted as the creator of the first social media press release, which many PR departments are currently using together with the traditional form. In my opinion, these press releases are situation dependent, based on a new product launch or new technology discovery, etc. We must first look at what we are communicating and match it with the proper method. Then our next step is to measure our success against either form of release and learn from it. I've taken the social media press release as a best practice and developed the first Personal Brand Press Release. You can view the one I created for this blog here and my personal story here.

Also posted on personalbrandingblog.wordpress.com

Comments on this post

Add your comment

Your response to "Public Relations (PR): traditional media confronts social media":

Cancel button

  1. 1. At 30 Sep 2007 15:43, Mukund Mohan wrote:

    Good links. Thanks so much for the pointers Dan.

  2. 2. At 2 Oct 2007 23:06, Brian Solis wrote:

    Hey Dan, Here are two very interesting links for ya: Social Media Releases - Everything You Ever Wanted to (or Should) Know: http://tinyurl.com/yq8pkh And, the first SMR to cross the wire as a true social media release, which required hard coding from MarketWire’s editorial staff: http://tinyurl.com/2xx8j4

  3. 3. At 21 Nov 2007 20:12, Virtual Hosting Blog » Top 100 Social Media and Social Networking Blogs wrote:

    [...] Personal Branding Blog: Discover the ways in which social media can give your company’s PR and marketing strategies a real boost. [...]

Cite or link to this post  Login or register to be able to comment

Manage this post

About the author

Posted by
Dan Schawbel

Bookmark this post

Change feature settings

Choose a feature level and image for this post

Note: selecting homepage image will demote any exisiting homepage image to a homepage feature

Uploads should be PNG files measuring 337 x 138 pixels
Save button Cancel button

Post information

Posted 30 Sep 2007
Last edited 30 Sep 2007
Latest revision: 1

Sharing

  • Dan Schawbel can edit
  • Anyone can comment

Categories:

  • No categories

Communities:

  • No communities

Tags: