Personal Branding Octopus Model of Relevancy
Social media is a channel by which your brand can persuade, entertain or become noticeable to others. Entrepreneurship is how you take ownership of your career and become your own manager. Human resources within any company analyzes personal brands for recruitment purposes, whereas career development is a routine for positioning yourself as favorable to human resources. Public relations, whether through traditional or new media, is an option for notifying others that your brand exists, as well as managing your reputation online. Self-marketing and branding enables you to have deliverables for starting conversations between you and your audience. Forming relationships through networking is how you enable a brand transaction or establish a new opportunity. Finally, search engine optimization is your ability to rank high in search engines, due to other websites appreciation and trust in your website.
I've been contemplating this model for months now, after brainstorming the various topics that surround personal branding. I think it's important to realize that your brand can be manipulated and revised throughout your life and the above categories are items to look into as you progress. Each column in Personal Branding Magazine is built off of this column, to give the full perspective on the topic.
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Posted 10 Dec 2007
Last edited 10 Dec 2007
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1. At 10 Dec 2007 23:07, Tiffany Monhollon wrote:
Interesting model. Most research on the subject defines personal branding exclusively within the marketing and branding theories. Perhaps that's because the majority of researchers interested in the subject are in the marketing field, though. :)
2. At 11 Dec 2007 11:40, Brian Solis wrote:
[...] personal branding and showing people how important it is to their career. As noted in my “Octopus Relevancy Model“, you will receive a full perspective of personal branding within each [...]
3. At 1 Jan 2008 18:18, 2007 - A Personal Branding Year in Review « Personal Branding Blog - Dan Schawbel wrote:
[...] December 10:Â The “Octopus Model of Relevancy” formed [...]
4. At 10 Jan 2008 22:43, Your Best Idea’s Come During Vacations « Personal Branding Blog - Dan Schawbel wrote:
[...] I wanted to start a new series of posts called “ask the expert”, where you ask questions in the comments or through my email (dan.schawbel@gmail.com) and I find the expert that can best answer your question and then post on it. I think this will be very helpful to everyone, as we build our personal brands in 2008. The various categories that are touched on in this blog can be found here. [...]
5. At 28 Mar 2008 04:42, How To Stand Out in a Good Way : Brazen Careerist wrote:
[...] Oh. Probably because I was exactly like 30 other over-achieving- 3.8 GPA- senior service award recipients- musical actresses- cheerleaders applying. My freshman year was the first time I realized the importance of personal branding. [...]