Personal Brand Stereotypes #4: The Hippie Phenomenon
I've been running a series for the past week on personal brand stereotypes. The purpose of these posts is to demonstrate how we are already perceived by others, without even noticing it. Sometimes we are penalized or ostracized by society for choosing to wear and act how we do, and other times we are rewarded by our differentiation. What I've posted about so far:- #1 - Tall people are basketball players
- #2 - Glasses make you look smart
- #3 - Men who wear pink are homosexual
Before we get into a hippie analysis, I want to draw your attention to the major event that makes everyone remember this era. You might know this as the Woodstock Music and Art Fair (drug and nudity fair). The event was first held in New York and it was a gathering of hippie's to rejoice in their culture and listen to music.
Analysis
When I was in high school, I had a few friends that wanted to be like hippie's. Immediately I perceived them as tie-die wearing druggies who were mellow and "wacked out." I believe that drugs made hippie's who they were because their beliefs, music choices and way of life was drawn from drugs. When people are on drugs they don't see the world for what it really is and are deLusIOnal in their ways.
People do choose to live like this still, but the movement has been depleted and you won't find many around anymore. Now, there are just pretenders who are actually practicing something that won't get them too far in life. I know what you're going to say "but Dan, if there are few of them, doesn't that make them stand out." The answer is that it does, but not in a good way because people associate hippie's with negative connotations. I've also noticed that although some clothing comes back in style, most of the time, they are fads. Remember, we want to stand out in a good way and not time travel back in time to make the same mistakes many hippie's made (Garcia and friends died).
Would you really want to be known as someone who does drugs, doesn't shower, doesn't dress professionally and is too passive to make a difference? I don't, but I do want to hear your opinion on this.
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Posted 8 Apr 2008
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1. At 8 Apr 2008 10:21, Dan Schawbel wrote:
[...] Dan Schawbel wrote an interesting post today on Personal Brand Stereotypes #4: The Hippie PhenomenonHere’s a quick excerptPersonal Brand Stereotypes #4: The Hippie Phenomenon I’ve been running a series for the past week on personal brand stereotypes. The purpose of these posts is to demonstrate how we are already perceived by others, without even noticing it. Sometimes we are penalized or ostracized by society for choosing to wear and act how we do, and other times… Read the full post from Personal Branding Blog - Dan Schawbel Tags: people, Hippie, Reputation Management, Personal Branding, Positioning, Grateful Dead, Stereotypes, Jerry Garcia, woodstock via Blogdigger blog search for music. [...]
2. At 8 Apr 2008 11:35, Adam Darowski wrote:
I'm certainly not a hippie, but I like to think my tee shirts and scruffy beard are part of my personal brand. I think of it less as "too passive" and more as "I'm simply too busy for silly things like shaving". :)
3. At 8 Apr 2008 11:51, Recruiting Animal wrote:
Is this just a theory or do you know anyone who has branded himself or herself negatively as a hippie? I've never seen any candidates who pose as hippies (no apostrophe necessary). (But then I don't interview fresh grads.) Have you?
4. At 8 Apr 2008 11:59, Dan Schawbel wrote:
@Adam - just like Seth Godin uses his bald head to get attention. @Recruiting Animal - I knew people in high school that did, but maybe not on purpose.
5. At 8 Apr 2008 13:19, how to download free mp3 music wrote:
[...] Dan Schawbel wrote an interesting post today on Personal Brand Stereotypes #4: The Hippie PhenomenonHere’s a quick excerptPersonal Brand Stereotypes #4: The Hippie Phenomenon I’ve been running a series for the past week on personal brand stereotypes. The purpose of these posts is to demonstrate how we are already perceived by others, without even noticing it. Sometimes we are penalized or ostracized by society for choosing to wear and act how we do, and other times… Read the full post from Personal Branding Blog - Dan Schawbel Tags: people, Hippie, Reputation Management, Personal Branding, Positioning, Grateful Dead, Stereotypes, Jerry Garcia, woodstock via Blogdigger blog search for country music. [...]
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7. At 8 Apr 2008 22:14, Tracey wrote:
To me, the most important part of my definition of a hippie is "countercultural". Drug use, sexual behavior, and tie-dye are symbols of hippie-ism, but not the defining adjectives. That is, you could be a hippie if you were all about free love but still didn't use LSD. Of course, with everything countercultural, when it becomes enough of a fad, it is no longer counterculutral and becomes part of the mainstream. Lastly, I would not want to have those aspects as part of my brand, but I could see how it would work for some people. For example, I think of the founders of Ben & Jerry's as hippies - it's an important part of their brand. Would I want them as my accountants? No. But I like their ice cream, and many of their brand enthusiasts relate with their ethics and political views. I don't think of hippies as passive -- just the opposite; they are passionate about being countercultural. In short, I think your personal brand has to ring true with your beliefs and passions - and then you can gently shape it to be successful for whatever it is. People can smell a fake brand!
8. At 14 Apr 2008 13:10, Personal Brand Stereotypes #8: Choose Your Major Wisely wrote:
[...] #4 - The hippie phenomenon [...]
9. At 14 Apr 2008 19:32, Personal Brand Stereotypes #8: Choose Your Major Wisely « Personal Branding Blog - Dan Schawbel wrote:
[...] #4 - The hippie phenomenon [...]