The Top 100 brands in social media

The Top 100 brands in social media is a fascinating report in the top brands in social media today. Not only is it a great report but we’re particularly pleased with one particular brand:

Finally, LG makes number 25 in the immediate future rankings for share of voice, whilst at Interbrand it is ranked at ninety-four. LG has been actively engaging with the blogosphere for sometime now.

This is really pleasing because, as we’ve mentioned before, we manage the social media campaign for LG, which includes managing their blog not just for the UK but France, Germany, Italy and Spain, but more important working on their relations with other bloggers and influencers in the social media sphere. We’ve been working on it for the best part of a year and we’re delighted with the result, breaking into the top 25 and proving that engaging with the social media landscape makes a measurable and appreciable difference. Furthermore in a competitive world, especially with the possibility of an economic downturn, it shows how a dedicated social media presence can quickly raise a brand’s profile in a cost-effective manner.

There’s plenty more in the report and I recommend reading it all the way through, covering the many different aspects of the digital landscape. In particular, in the final conclusions it sums up very pithily the key to success in the field and what great results it can bring:

Flagging issues and identifying Influencers is the first step in communicating with a brand’s audience. In this way, the corporate communicator can determine audience interests and who is most authoritative.
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Brands should join the conversation. By answering queries and problems directly, it is possible to stem negative Comment before it spreads. By sharing exclusive, entertaining and participative Content, and by collaborating with audiences, brands can place themselves in the conversation. This positively drives share of voice and creates search engine friendly consumer endorsement that is forever banked online.

Also posted on www.outsideline.co.uk