The Hills - Social TV
MTV in the US have created an interesting initiative around their reality show The Hills…
“The Hills Backchannel is a multi-player social game you play while watching The Hills. Respond to what’s happening on the show by creating comments in real-time. Score points when other players click on your comments, and when you predict the most popular comments.”
You can watch an overview here
I for one think this is a great initiative and a really effective partnership between the TV and the web.
Alone, the twitter style feed over the show would have been an interesting addition but to take that element and turn it in to a gaming experience is commendable.
I am not sure how well recieved this has been and would be interested to know more..
Well done MTV, I hope its a huge success.
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Posted 12 Sep 2008
Last edited 13 Sep 2008
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1. At 2 Dec 2008 21:37, Now television is social, too… ? « AdVentures linked here:
...p>More on the topic (from Stowe Boyd) here. And another (from MarComm Professional)here....
2. At 20 Jan 2009 05:00, Now television is social, too… ? | hi! i'm new here. linked here:
...oyd.com/message/2008/11/the-hills-backc.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.stoweboyd.com');" target="_blank">here. And another (from MarComm Professional)here....