MarCom Professional

Man v. Banner Advertising

We all know banner ads are largely ineffective - exactly as Scoble outlined two years ago. They are only trusted by barely a quarter of consumers, while those that click on them are the wrong demographic and don’t correspond to brand value. It means a waste of up to $1bn a year. No wonder Adblock for Firefox has been downloaded over 20 million times.

The less effective they are, the more jarring and interfering they have become to try and wring every last drop of attention out of their audience, so thanks to Scott Monty for highlighting this tongue-in-cheek look from current.tv at just how bad banner advertising has become: