MarCom Professional

I’ve posted a couple of blogs recently about the rise of the social media function and how BtoB companies can best leverage social media. A common theme has been the need for marketing to provide guidance, guidelines and infrastructure without stifling the power of this new channel to reach customers, prospects and influencers. To help with your journey, I’ve included below a list of social media guidelines that several companies have published:

• Adobe Acrobat Users: http://www.acrobatusers.com/blog_guidelines

 

Cisco: http://blogs.cisco.com/news/comments/ciscos_internet_postings_policy/

 

 

Dell: http://www.dell.com/content/topics/global.aspx/policy/en/policy?c=us&1=en&s+corp&~section=019

 

 

Mayo Clinic: http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/

 

 

BT: http://richarddennison.files.wordpress.com/2009/04/bt-social-media-guidelines-mar09.pdf

 

 

eBay: http://ebayinkblog.com/2009/03/06/new-social-media-guidelines-for-reporting-company-information/

 

 

HP: http://www.hp.com/hpinfo/blogs/codeofconduct.html

 

 

IBM: http://www.ibm.com/blogs/zz/en/guidelines.html

 

 

Intel: http://www.intel.com/sites/sitewide/en_US/social-media.htm

 

 

SAP: http://www.sapweb20.com/blog/2009/07/sap-social-media-guidelines-2009/#

Sun: http://www.sun.com/communities/guidelines.jsp

 

 

Have any others to share?. . . Please comment below.

via techmarketingblog.blogspot.com