Friday Roundup 29th August 2008

Another great selection of highlighted posts from MarCom Professional members this week. And a "thank you" to those of you who have used our badges to promote your membership.

What else is there to say but leave you to the real content below.

Best regards, Andrew and the MarCom Professional team.

1 Million views in 2 days...wow

by Giles Shorthouse of t'Internet PR & Advertising2.0

Have you ever met Fred? He is a YouTube sensation, his latest video has got over 1 million views in 2 days = Wow.

His channel, www.youtube.com/user/Fred, has:
Subscribers: 429,688
Channel Views: 10,529,653

There is a commercial investor behind the man (boy - Lucas Cruikshank - 14!), a IM wireless device called Zipit. Guessing they are pretty chuffed with the total of 77 million viewers of all of the Fred videos!

More info:
"Lucas has also scored a five-figure sponsorship deal with the makers of a wireless messaging device called Zipit - so he's augmenting his virtual fame with some real cash." More...

iPhone does not provide “the whole internet” shock.

by si crowhurst of We Love Mobile

You may have woken up this morning and heard that, amongst Russia getting all ‘protective’ and the economy swandiving elegantly into the mire, that the latest iPhone has been whopped by the UK Advertising Standards Authority, because its adverts say it can access ‘the whole internet’. the ASA says it can’t and so it is fibbing.

Really? It can’t access the ‘whole internet’..?

I think, nice ASA chappies, that you might have got that wrong.

Firstly, let’s put it in context. More...

Your first job in PR... questions you should prepare for and questions you should ask in the job interview

by Philip Sheldrake of Racepoint Group UK

You’ve just graduated and you’re looking for your first job in public relations. Your first interview is approaching, and you want to make the second interview stage, of course! You visit the company’s website, polish your shoes and get to their offices half an hour too early :-)

Now what? Can you talk about your approach to press releases? No. Can you discuss case studies? No. Can you describe the work environment in which you’ll thrive? More...

A Check-Up for Company Blogs

by Trevor Young of One19

Social media consultant Mack Collier has developed a system of rating company blogs by allocating points across four categories i.e.
CONTENT - what the bloggers write about (35 points); COMMENTS - how many comments the blog receives, and how the bloggers reply to comments from readers (35 points); POSTING SCHEDULE - how often and regularly new posts appear on the blog (15 points); SIDEBARS - information contained on the sidebars (15 points).
Here are Mack's top 10 company blogs (overall, out of a possible score of 100 points): More...

What’s Your Copywriting’s Personality?

by Matt Ambrose of The Copywriter's Crucible

If copywriting is salesmanship in print then all you’ve got to do is weave a benefit laden pitch that will persuade anybody to buy, right? Well, whilst that’s generally true, what you’ve also got to consider is that different people respond to your words in different ways.

The trick is to write in a style that appeals to your target group, rather than to as wide an audience as possible. You have to give your copywriting a personality that resonates with their attitudes and aspirations. More...

Marketing in a recession - can you afford not to?

by David Knowles of

With the dark clouds of a recession looming, marketing budgets are being slashed as businesses get ready to ride out the turbulent storm ahead. Whilst reducing spend wherever possible helps boost quarterly figures, when sales are becoming scarce quietening your voice in the marketplace makes little sense.

In fact, all the evidence suggests that you should be marketing more, rather than less, during a recession. Or as Proctor and Gamble CEO A. G. Lafley put it, “We have a philosophy and a strategy. More...

The Socialization of Your Personal Brand - Part III

by Brian Solis of PR 2.0

Source Part three of a three-part series...

Your Brand vs. the Brands You Represent

Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent.

As an active participant in Social Media and also a professional working in any capacity within a company, eventually an important and cognizant decision will determine your outward presence and whether or not your personal brand and your corporate responsibilities intersect, compete or clash. More...

Its conference and seminar season!

by David Meerman Scott of David Meerman Scott

After a relaxing summer, I'm back on the road delivering keynotes and running seminars for a wide variety of organizations, companies, and groups around the world.

Many of the keynote speeches and longer group sessions that I run are for companies (such as my gig this week with the New York Islanders hockey team) or are as part of a particular industry event (for example I'm keynoting the Giant Screen Cinema Association international conference in early September and speaking at the Realtors Conference and Expo in November). More...