MarCom Professional

A new study released by Hitwise today, states that small businesses benefit the most from search engine referrals. Looking at the search traffic for the companies in the Internet Retailer's top 500 list over the past two years, over 50% of business in positions 400-500 in this list recieved over half of all their website visits from search engines. Conversley, only one of the business listed in the top 100 recieved more than 30% of traffic from a search engine.

Which begs the question; are big brands missing out?

The growth of search in the last 3 years has been well documented and many businesses have used this as a catalyst. More...

Maybe this isn't such a revelation in the industry, but its official; as online consumers become more sophisticated it seems that we are extremely interested in avoiding adverts.

With the increasing usage of the Sky + box which allows users to skip the adverts in tv programmes when recording shows, it seems the online commuity is also keen to avoid the sales messages that regularly appear before our eyes.

A recent new media consumption survey from Deloitte, shows that:

This is worrying news for those who rely on online advertising as a method of revenue, but even more worrying for brands trying to drive their messages to the masses. More...