MarCom Professional

Several brands have a lot to learn whit magazines with online presence. Let’s analyze:

Paper magazines and journals are practical. They can be read everywhere and every time. To read in paper is also easier than in monitors. It’s true that the physical support is comfortable.

So, why do people search so much online papers and magazines, even after having read the print version?
Answer: Opinion.

In internet readers can give their opinion, they are listened. Readers can exchange opinions, pose questions and make an identity and to be recognized.
Online press subscriptions are already a big market; readers, after have read the free print journal, go to online version to see comments and leave their owns. More...

I found this great film made by Skoda, or by the creative agency Fallon London. An imaginative and ambitious campaign, with soundtrack the classic of Julie Andrews singing “My Favourite Things”.

A pure moment of pleasure!

I found this video in internet. It was made in 2005. I think that it's interesting to see it:

In my opinion this vision is a little bit radical. I don’t think that tv will disappear in10 years, but that tv and pc will be integrated.

When we talk about advertising what will change in the next 10 years is not advertising itself but the way to segment people. We will have more and more access to the ways of life and know where our target is at each moment. Target will be more fragmented, what is good for advertisers. Advertising will be more efficient because we know with more precision where our target is and which are they motivations. More...

Marketers:

Today everyone is “green”. Now this positioning is in vogue and it’s well succeeded. But, being ecologic is no more a strategy but a need. These times will pass: it’s the moment to think in what will come next; which is the next strategy.

Today, all brands are “green”. There is no more difference between brands. Respect the environment is no longer an innovation: all brands like all citizens should protect the environment. It’s a duty! I’m looking for a job and when I have an appointment, I don’t say that I pay attention to lights, water, or I take the public transports and I separate garbage. More...

The North-American consulting firm BIGresearch's recent study shows only 5,5% of tv watchers pay attention to tv advertising. Moreover: the number of tv watchers consuming other media at the same time is increasing.

I think the BIGresearch article very interesting:

11^th Simultaneous Media Survey:

"COLUMBUS, OH – (MARKET WIRE) – 1/22/08 - How much media can any one person consume? According to BIGresearch’s (http://www.bigresearch.com) latest Simultaneous Media Survey (SIMM 11), in which 15,727 people participated, the only way for people to keep up with the deluge of media options is to multitask with other media. More...

The North-American consulting BIGresearch brought out a study where only 5,5% of the tv watchers pay attention to tv advertising. More: the number of tv watchers visualizing other media at the same time is increasing.

I think the BIGresearch article very interesting:

11^th Simultaneous Media Survey:

"COLUMBUS, OH – (MARKET WIRE) – 1/22/08 - How much media can any one person consume? According to BIGresearch’s (http://www.bigresearch.com) latest Simultaneous Media Survey (SIMM 11), in which 15,727 people participated, the only way for people to keep up with the deluge of media options is to multitask with other media. More...

The North-American consulting BIGresearch brought out a study where only 5,5% of the tv watchers pay attention to tv advertising. More: the number of tv watchers visualizing other media at the same time is increasing.

I think the BIGresearch article very interesting:

11^th Simultaneous Media Survey:

"COLUMBUS, OH – (MARKET WIRE) – 1/22/08 - How much media can any one person consume? According to BIGresearch’s (http://www.bigresearch.com) latest Simultaneous Media Survey (SIMM 11), in which 15,727 people participated, the only way for people to keep up with the deluge of media options is to multitask with other media. More...

The North-American consulting BIGresearch brought out a study where only 5,5% of the tv watchers pay attention to tv advertising. More: the number of tv watchers visualizing other media at the same time is increasing.

I think the BIGresearch article very interesting:

11^th Simultaneous Media Survey:

"COLUMBUS, OH – (MARKET WIRE) – 1/22/08 - How much media can any one person consume? According to BIGresearch’s (http://www.bigresearch.com) latest Simultaneous Media Survey (SIMM 11), in which 15,727 people participated, the only way for people to keep up with the deluge of media options is to multitask with other media. More...

The North-American consulting BIGresearch brought out a study where only 5,5% of the tv watchers pay attention to tv advertising. More: the number of tv watchers visualizing other media at the same time is increasing.

I think the BIGresearch article very interesting:

11^th Simultaneous Media Survey:

"COLUMBUS, OH – (MARKET WIRE) – 1/22/08 - How much media can any one person consume? According to BIGresearch’s (http://www.bigresearch.com) latest Simultaneous Media Survey (SIMM 11), in which 15,727 people participated, the only way for people to keep up with the deluge of media options is to multitask with other media. More...

The North-American consulting BIGresearch brought out a study where only 5,5% of the tv watchers pay attention to tv advertising. More: the number of tv watchers visualizing other media at the same time is increasing.

I think the BIGresearch article very interesting:

11^th Simultaneous Media Survey:

"COLUMBUS, OH – (MARKET WIRE) – 1/22/08 - How much media can any one person consume? According to BIGresearch’s (http://www.bigresearch.com) latest Simultaneous Media Survey (SIMM 11), in which 15,727 people participated, the only way for people to keep up with the deluge of media options is to multitask with other media. More...