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Robert Shaw
Professor at Cass Business School

Joined industry in 2004
Member since 29 Sep 2007
Last login 8 months ago

Professor Robert Shaw is an author, consultant and researcher. He's written 10 books and over 100 articles on marketing accountability and CRM. Robert’s other roles include being a Freeman of the City of London, he serves on the Think Tank for the Worshipful Company of Marketors and was the past Chairman of the Association for Information Systems in Marketing and Sales. He is also a special advisor to the CIM, CIMA, CIPS, DMA, ICAEW, ISBA and IPA and has authored many best-practice white papers for these professional institutes.

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