MarCom Professional

This is a test of an author to see if she can scribe

This is a test of an Editor to see if he can analyze.

Title tags, canonicalization, ALT text, long-tail keywords.  Search engine optimization may seem confusing and overly technical for the average marketer. The fact is, it can be quite technical, requiring specific knowledge and training. However, there are also many aspects to SEO that are not difficult to understand, nor difficult to do.

There are numerous resources available to learn SEO techniques. One of the best ones I’ve seen is this video presentation by Lee Odden with Top Rank Online Marketing. It’s the second lesson in Hubspot’s Inbound Marketing University titled SEO Crash Course to Getting Found (GF102). More...

Photo by mimundo

Search engine optimization is a lot like the culinary profession.  There are experts in the field, with a growing reputation and a following for their art. There are five-star SEO’s, one-star SEO’s, and everything in between.

Just as famous chefs create spectacular meals, unmatched by the average cook, SEO’s work their magic on websites, rocketing pages to the top of search results.

The fact that you haven’t been a sous-chef in Paris doesn’t stop you from cooking a nice meal. Likewise, you shouldn’t be intimidated to tackle search engine optimization. More...

When it comes to optimizing web content for search engines, there’s a lot to know, a lot to remember, and it’s always changing it seems. Wouldn’t it be great to have an SEO expert review your web content and tell you what keywords it is optimized for? And how to improve the search engine optimization of that copy? And then tell you if the improvements you made actually did improve the content’s SEO?

The folks at Scribe have built a tool that does all this and more — and put it right inside your WordPress admin site. But don’t worry if you don’t use WordPress, because in March they are launching a web-based version that is not tied to a specific platform. More...

Merry Christmas Yall!

Posted via email from Katy Barrilleaux | Optimized

Happy Veterans Day and thank you to all our Veterans, past and present, who served our country for us and generations to come! God bless you and God bless America!

Earlier today in a post about Bing’s announcement of a deal with Twitter and Facebook I wrote, “Look for Google to introduce its own social network data integration soon.” Little did I know soon would be today.

According to Marissa Mayer, Google’s VP of Search, a new Google Labs app called Social Search will launch in the next few weeks. Social Search will add relevant updates and posts from your social network friends to the bottom of your search results page. How will Google know what networks you belong to and who your friends are? It’s in your Google Profile. More...

Last month, I shared with you Bing’s plan to launch its Bing and Ping beta feature (Search Results to Go Social with bing), which allows for social sharing of select search results in bing, like movie times. The feature has since been released to beta users, extending at least some search results into the social networks.

Today, Microsoft announced it has signed an agreement with Facebook and Twitter to integrate status updates from these two social powerhouses’ users into its search results. Mashable has details and some screen shots in REVEALED: Details of Bing’s Twitter Search. More...

Branding 101 says to establish your company brand and then be consistent. Place your brand everywhere and under no circumstances should you change that brand. Use specific PMS colors to print on slick stock and different PMS shades on uncoated stock. The RGB values and hex codes are specified. Maintain a clearance distance of x space around the logo. Never change the size relationship between the mark and the text. And never, ever, under any circumstances, or risk your own personal safety, alter the logo. It’s sacred!

Then along comes Google who proceeds to turn this Branding 101 rule on its head. More...