Katy Barrilleaux's Blog

A Salute to our Veterans through the Eyes of Search Engines

11 Nov 2009 15:39 No comments

Google Veterans Day SaluteYahoo! Veterans Day SaluteBing Veterans Day SaluteAsk Veterans Day Salute

Happy Veterans Day and thank you to all our Veterans, past and present, who served our country for us and generations to come! God bless you and God bless America!

Google Announces Social Search

22 Oct 2009 00:46 No comments
Earlier today in a post about Bing’s announcement of a deal with Twitter and Facebook I wrote, “Look for Google to introduce its own social network data integration soon.” Little did I know soon would be today.

According to Marissa Mayer, Google’s VP of Search, a new Google Labs app called Social Search will launch in the next few weeks. Social Search will add relevant updates and posts from your social network friends to the bottom of your search results page. How will Google know what networks you belong to and who your friends are? It’s in your Google Profile. More...

Holy Social SEO Batman!

21 Oct 2009 19:31 No comments
Last month, I shared with you Bing’s plan to launch its Bing and Ping beta feature (Search Results to Go Social with bing), which allows for social sharing of select search results in bing, like movie times. The feature has since been released to beta users, extending at least some search results into the social networks.

Today, Microsoft announced it has signed an agreement with Facebook and Twitter to integrate status updates from these two social powerhouses’ users into its search results. Mashable has details and some screen shots in REVEALED: Details of Bing’s Twitter Search. More...

Never Alter Your Company Brand Unless…

21 Sep 2009 21:45 No comments
Branding 101 says to establish your company brand and then be consistent. Place your brand everywhere and under no circumstances should you change that brand. Use specific PMS colors to print on slick stock and different PMS shades on uncoated stock. The RGB values and hex codes are specified. Maintain a clearance distance of x space around the logo. Never change the size relationship between the mark and the text. And never, ever, under any circumstances, or risk your own personal safety, alter the logo. It’s sacred!

Then along comes Google who proceeds to turn this Branding 101 rule on its head. More...

Just in time for Halloween, spiders are coming to Google Docs.

20 Sep 2009 22:45 No comments
Search Engine Optimization (SEO) all started with websites. Then came blogs, followed by press releases, maps, and profiles. And before we knew it, SEO was about more than just having a company website. With the recent explosion of community-driven sites like Youtube, Wikipedia, and LinkedIn to name a few, more and more companies and brands have jumped into social media to connect with their customers AND to increase their website traffic.
 
Word comes from a post on the Google Help Forum for Google Docs last week that in about two weeks there will be yet another “medium” added to the search index: More...

Search Results to Go Social with Bing

3 Sep 2009 19:32 No comments

Bing-260

Bing and Ping: Share Search Results on Facebook and Twitter

Microsoft let everyone know about a forthcoming feature of their new search engine today. Bing and Ping, as they’ve lovingly dubbed it, will let you easily share search results with your friends on and Twitter as well as by email.

At least at first, the sharing tools will only be available for searches that invoke “Instant Answers.” The examples given were football scores and airline flights, with other time-sensitive data and scenarios like stock prices, movie times, weather results and more also invoking that type of search.

More...

Free Resources to Increase Website Traffic

1 Sep 2009 23:35 No comments

traffic_light_greenRecently I’ve been asked by several people for advice on driving more traffic to websites, without spending a lot of money. Given the current state of our economy, I thought this would be a good topic to cover here on Search Matters. Some recommendations focus on search marketing, others don’t, but all are online marketing resources that will get traffic moving in the right direction.

Google Analytics

The first step in increasing the number of visitors to your website, is to know how much traffic you currently have…and how they got to your website…and the search terms they used to find you…and much more. More...

Bing is at the top.

27 Aug 2009 17:18 No comments

Bing-is-at-the-top

And they have a photo to prove it!

Microsoft employee Kunal Das recently traveled to the summit of Mount Kilimanjaro – the world’s largest free-standing mountain – and left a Bing sticker at the top (see it on the sign right after “Africa’s Highest Point”).

Unfortunately for Bing though, Google is still the king of the search engine mountain with 64.7% of core searches according to comScore’s July 2009 US. Search Engine rankings report. The good news for Bing is that the new and improved search engine did continue its upward trend with an increase of 5% for it’s number of searches. More...

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Katy Barrilleaux
Online + Marcom + Social + Search at Lead Maverick, Inc.

Joined industry in 2007
Based in Dallas, Texas
Member since 18 Jan 2009
Last login 3 months ago

My passions are communications, technology, and innovation. I live where the three intersect and apply them to everything I do -- for my job, for my volunteering, for my family, for my friends.Katy Barrilleaux is an experienced marketing communications professional with expertise in online marketing, website development, social media, and search marketing. Most recently the Vice President of Marketing at Ecordia, Katy has been knee-deep in the world of search marketing for two years; engrossed in the interactive space for 10+ years; and living, breathing, and eating advertising and marketing for more than 20 years.Katy joined Ecordia – an online SEO content optimization platform – in October 2007 with more than 20 years experience in online and offline advertising, branding, and marketing directing programs that build brand while achieving marketing goals in B2B and B2C markets. Prior to joining Ecordia, Katy was a Partner in Vivid Communications, a Dallas ad agency.Previous experience includes executive and account service positions at other Dallas-area agencies, including Account Management Director at Griffith Phillips Creative, Inc.; Senior VP/Account Management Director at Publicis (formerly EvansGroup); and Account Executive at Larkin, Meeder & Schweidel, Inc. Katy’s industry experience includes dot com, education, financial, healthcare, high tech, hospitality, insurance, non-profit, professional services, real estate, restaurant, retail, telecommunications, and utilities.Born and raised in Texas, Katy is a wife and mother of two. She holds a BS degree in Advertising from The University of Texas at Austin (Hook 'em Horns!). Katy is a member of the Dallas Ad League and the Girl Scouts of the USA. She sits on the Advisory Council’s Marketing, Recruitment, and PR Committee for St. Elizabeth of Hungary Catholic School in Dallas. Katy also is active with the St. Elizabeth Booster Club Board and Alumni, and serves as team Mom and webmaster for several of the youth baseball and softball teams that her husband coaches.

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