MarCom Professional

If ever you were wondering - 'just what is a brand worth ?' ... read on....
Interesting brand questions - and results ...

passed on - with thanks to : Broadchannel

I just love this kind of stuff ... don't you ?

I mean the kind of stuff when people leap on band wagons without THINKING !!!!

Flash and Java on the iPhone - Similar Problems, Similar Fate

"It turns out, however, that they hadn't. [Ed - thought] All they had done was follow the live blogging of Apple's March 6 event and, on hearing that the SDK beta was being released that day, signaled their PR department to announce the impending arrival of Java on the device. Not once did they stop to think whether it would actually be possible or not. They had no clue how they would do it and yet there was Eric Klein, vice president of Java marketing for the company, making a public announcement about it.

More...

I just love this kind of stuff ... don't you ?

I mean the kind of stuff when people leap on band wagons without THINKING !!!!

Flash and Java on the iPhone - Similar Problems, Similar Fate

"It turns out, however, that they hadn't. [Ed - thought] All they had done was follow the live blogging of Apple's March 6 event and, on hearing that the SDK beta was being released that day, signaled their PR department to announce the impending arrival of Java on the device. Not once did they stop to think whether it would actually be possible or not. They had no clue how they would do it and yet there was Eric Klein, vice president of Java marketing for the company, making a public announcement about it.

More...

A little bit of market data that I just spotted ....
Smartphones to be 1 in 3 by 2013

passed on - with thanks to : Mobile Business Magazine

So ... this one in today ....

'Moto Splits'

Motorola today announced plans to split the company into two separate entites: Mobile Devices and Broadband & Mobility Solutions in a "structural and strategic realignment of its businesses".
“Our decision to separate our Mobile Devices and Broadband & Mobility Solutions businesses follows a review process undertaken by our management team and Board of Directors, together with independent advisors,” said Greg Brown, Motorola’s president and chief executive officer. “Creating two industry-leading companies will provide improved flexibility, more tailored capital structures, and increased management focus – as well as more targeted investment opportunities for our shareholders.”

passed on with thanks to : More...

Steve Martin's Heavy Hitter Selling Is A Good Book - you should check it out.

In this new post, Steve highlights four important rules regarding whether you have a sale or not ...

If you cannot accurately determine who the Bully with Juice is in your deal and none exists, be prepared for no decision to be made. It takes a Bully with the Juice to make a major software purchase happen. This is a reality in today’s economy.

If there is a bully with the juice in your deal and this person will not meet with you, always assume they are aligned with someone else or are against the purchase from being made at all. Therefore, the deal is lost.

More...

Information Design and Visual Business - one for the Group Partner Network methinks ...

Mac Daily News

... so here's the question : If you're young, brilliant and rebellious - are the instructions any different ?

Entrepreneurial Companies and the Patent System
(Via ... Feld's Thought's.)

Incoming EMail From Part Of My Network ....

Report from the National Audit Office (NAO) at the very end of 2006:

"following a long and costly analysis, that management consultants were of absolutely no use to mankind whatsoever, despite the £3 billion of public money we spend upon them annually."

Let’s be clear: it did not say that management consultants were sometimes of no use, but that sometimes they were terrific. It said, per se, management consultants are absolutely useless, full stop. In the three years leading up to the NAO report, spending upon ‘outsourcing’ to the likes of xxx and yyy (and surely those names should have given the game away) increased by 33 per cent.

More...