Joe Pulizzi's Blog
Content Marketing, Musicians and Growing Your Business with Free Content
I had the pleasure of working at my brother's (Tony Pulizzi) gig last night at the Winchester in Lakewood, Ohio. Tony opened last night for Alan Holdsworth, one of the most prominent guitarists of the last 50 years (Musician Magazine voted Holdsworth one of the top 100 greatest guitarists of all time).
The Tony Pulizzi Trio (Tony on guitar and vocals, Walter Barnes Jr. on bass and Elijah Gilmore on Drums) have been growing in exposure by opening for bands like Holdsworth and Spyro Gyra (Elijah and Tony pictured to the right). One reason is their use of content marketing.

A band makes money on a show through what they receive as a percentage of the gate or flat fee, in addition to what product they can sell at the event. More...
