MarCom Professional

James is Head of Genesis Partnerships which is a new division within Genesis Consulting. He is an experienced sponsorship and brand planning consultant having previously worked at Brunswick, Octagon and MindShare. James has specialised in a variety of sponsorship sectors including - sport, broadcast, arts and corporate social responsibility and he has worked with a diverse range of sponsors and rights holders including: - Sony PlayStation, Ford, Lloyds TSB, Zurich, Manchester Utd, FIFA, Department of Health, NSPCC, Volvo, Kellogg's, Media Partners and Historic Royal Palaces. Genesis Partnerships:- Based in London, Dublin and Glasgow. Genesis Partnerships provides rights holders and corporate sponsors the gateway to make informed partnership marketing decisions. We provide evidence based solutions to give corporate sponsors and property rights holders valuable strategic insights and direction. Our strategic counsel can show brands how to fully utilise their sponsorship planning and implementation to improve brand profile and provide effective returns on sponsorship investment. We also guide rights holders towards robust rights package solutions, and ensure that rights holders will develop sponsorship and marketing decisions that will generate incremental revenue. Examples of our remit and client case studies can be found on www.genesisconsult.com