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Entertainment Weekly in the US has put the first video in a print magazine. The video player includes an advert for Pepsi Max and trailers The Big Bang Theory on CBS.

My favourite video on it:

Hat tip Justin Reid, via BBC

Radio silence broken, we have been busy at RealWire of late!

Online PR is all about Community from RealWire on Vimeo.

Retro ad from 1989 is back from Milky Way:

Last Thursday I went to the 2nd Annual Media Content World Summit in London, run by Joseph De Villiers at TechnoSummits. I tried my best to live tweet!

Opening keynotes were by the very entertaining Rory Sutherland from Ogilvy, setting the scene with comedy and in-depth knowledge of digital advertising practice. Rory commented on 'Realtime' - preventing issues with information (E.G Radio's having roadwork updates), that advertisers are spending proportionally the same as when there was less media channels and gave a case study for customer engagement using Fizzback as an example. More...

Through Twitter I have heard of Spotify, a free programme for streaming music. After a simple download you can search and listen to a huge amount of music, about 90% of my searches have ended in success (Obviously you need an Internet connection). Spotify has numerous licences so many artist are covered!






You can then create playlists and share them with your friends. Jed shared his Electro mix earlier, and here is my Rock through the ages playlist.

Basically it is pretty awesome!

Well organised, good fun and a good cause. More...

On February the 12th, 100+ cities will be hosting their own Twestival!

From the social media release:

"The global event, described as "a 'tweet-up' with a social conscience", will be raising money to support charity: water, a not-for-profit bringing clean and safe drinking water to people in developing nations."

As I am from the shire, I will be attending OxTwestival in Oxford. You can sign up here http://twtvite.com/lmkbt0

Remember, the main reason behind this is to raise money to give people in the less developed world clean drinking water!


The September Campaign Trailer - www.borninseptember.org from charity:

More...

The new advert from T-Mobile was shared with me on Twitter by Kryten from Red Dwarf...

Official blurb from T-Mobile Dance on the advert developed by Saatchi & Saatchi:

"At 11 o'clock on Thursday 15 January around 350 people broke into a choreographed dance routine in London's Liverpool Street Station for the shooting of a new advertising campaign by T-Mobile."



Life's for sharing has a cool YouTube page too - http://uk.youtube.com/user/lifesforsharing.