MarCom Professional

We’re currently looking to add to our marketing team and are looking for experienced, fun and hard working people. We currently have two vacancies: 

• Social Media Marketing Manager
• Online PR & Marketing Manager

Both roles require different skills and experience but if you’re interested please email dan@outsideline.com with a covering letter, CV and salary expectations. Closing date for applications is 31 December 2008. Let’s hope you celebrate the new year by joining Outside Line. A passion for innovation, creativity and delivering campaigns is essential. More...

 Today we are loving the new ad from Nintendo for the Wii  version of Wario Land. 

 A clever mash up of the You Tube interface, combined with  genuine relevance to the game. 

 Check it out here...

 

And in this instance that’s not a good thing… its been rumbling on for the last week or so and there is still a large amount of noise about this so here is a great post which pretty much wraps it all up… 

http://darmano.typepad.com/logic_emotion/2008/11/moms-give-motri.html

What’s interesting to me is the thought that the actual mistake was not the ad (everyone can have an error of judgement) but the lack of monitoring the ad’s effect and being ready to respond, which in this case took too long and gave ‘moms’ time to orchestrate their unhappy response….. More...

Check out this amazing piece of work for Jean Charles de Castelbajac… a Lego inspired fashion show… Incredible.

JCDC Versus LEGO from Four H on Vimeo.

If you love nothing more than a perfectly made cuppa, and hate it when someone kindly makes you one but it’s not quite right, then Cravendale and Make The Tea.com have the answer… ‘Love Your Mug’.

Simply fill in your drink preferences, choose a design and hand over a few pennies. Before you know it your mug will be sitting on your desk!

Your cuppa will never be made incorrectly again! Enjoy…

Love Your Mug

Hot off the press the handbook put together by the IAB  covering Social Media. 

It's the first real output from the new council  and will hopefully be a useful guide to brands and agencies alike.

I have been working on the council for a couple of months now, and have to say I have been really impressed by the commitment, knowledge and passion of the members. I am really optimistic we can produce some interesting work in the coming months. 

Check out the handbook here: http://iabuk.net/en/1/socialmediahandbook.html

More...

We’re pleased to announce that Outside Line have won not one, but two of the highest honours at the 2008 W³ Awards. We have won two gold awards for our work on Now Play It: one in the Video category, and the other in How To category.

The W³ is sanctioned and judged by the International Academy of the Visual Arts, and the W³ Awards honour creative excellence on the web, and recognises the creative and marketing people behind award winning sites, videos and marketing programs.

We’re incredibly pleased that Now Play It has been honoured in this way - having already won a Digital Achievement Award from Music Week and a BT Digital Music Award for Best Digital Service. More...

In the midst of the Chelsea v Man U match at the weekend, EA Sports premiered this ad.  This ad must have been at least a minute long and I watched every second. There is so much talk about different types of communication and what’s right, wrong and indifferent but for me its about getting the idea right. This ad does just that, it works on so many levels from the actual shoot right through to broadcast on whatever platform. It entertains people and is emotive which makes me want to play the game. 

Its well worth watching.  More...

In the midst of the Chelsea v Man U match at the weekend, EA Sports premiered this ad.  This ad must have been at least a minute long and I watched every second. There is so much talk about different types of communication and what’s right, wrong and indifferent but for me its about getting the idea right. This ad does just that, it works on so many levels from the actual shoot right through to broadcast on whatever platform. It entertains people and is emotive which makes me want to play the game. 

Its well worth watching.  More...

Shiver me timbers! September 19th is International Talk Like a Pirate Day and our clients Cravendale are taking part, with the launch of their very own “Pirate Radio“. You can learn key pirate phrases, send your friends pirate messages and download a special Talk Like a Pirate Day podcast.

And to help you talk like a pirate on the move, we’ve also made a free “Pocket Pirate” app for iPhone and iPod Touch, with which you can play pirate phrases on the go and impress all your friends. You can download from the iTunes store here. Get it or be a lily-livered landlubber, yaarrr. More...