Brian Solis's Blog
Barack Obama, The Social Web, and the Future of User-Generated Governance
Source: Barack Obama's flickr stream
Where there’s victory, there’s also opportunity…
America voted while the entire world watched and listened. Whether you supported Obama or McCain, we equally shared the hope for positive change and a new beginning towards a brighter future. This Presidential election was the first in 50 years, in which there was no incumbent President or Vice President from either party competing for the Presidential nomination. More...
Now is Gone Celebrates First Anniversary
On November 13th, 2008, Geoff Livingston and I quietly celebrated the bookversary of Now is Gone, one of the first books that tackled the subject of social media and new PR strategies for corporate marketers and communicators.
As Geoff pointed over out at LivingstonBuzz, the book has earned tremendous milestones:
- Thousands of people have read the book
- We’ve received hundreds of thank yous from folks who said it changed their business life
- Now Is Gone received more than 50 positive reviews
- Thanks to Scott Monty, it was cited by the Wall Street Journal as a resource for small businesses
- The book took the silver medal in the Axiom Business Book Awards
Now Is Gone helps businesses embrace Social Media realistically, intelligently, and authentically as an extension to their corporate marketing initiatives.
Al Gore on the Social Revolution for Change
While several posts have emerged recently crediting Social Networks (Social Media) with Obama's victory, I'd like to inject another element into the discussion - people, sociology, and the communities and tools that bind them, us, together.
Smart people intelligently and genuinely connected with other people to further a cause and a greater hope supreme. Social Media provided the channels to create, discover, inspire and share together...nothing less, nothing more.
I attended the Web 2.0 Summit in San Francisco and we were treated to something truly special. Al Gore closed the conference with a powerful, inspiring, and uniting keynote that earned two standing ovations and honorary residence in the hearts and minds of Silicon Valley's catalysts for innovation and change.
Reinventing Crisis Communications for the Social Web
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Businesses, individuals, and organizations will, from time to time, make honest mistakes or in some unfortunate cases, intentionally support unethical decisions to dissuade or conceal something significant from its public.
Whether it's an oversight or a matter of deception, savvy companies usually employ and deploy a crises response team to prepare for, manage and attempt to positively spin the potential backlash from customers, partners, and employees related to almost anything.
Crisis communications is a branch of PR that is designed to protect and defend an individual, company, or organization, usually from a reactive response, facing a swelling public challenge to its reputation, brand, and community.
In the Social Web, We Are All Brand Managers
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Effectively organizing, curating, showcasing, and managing a strategically crafted online personal, professional, and corporate brand is critical to how our peers, those we already know and the others we have yet to meet, perceive us in the real world.
Everything we share online, the comments we leave, the posts we publish, the pictures and videos we upload, the updates we tweet, the statuses we broadcast in social networks and lifestreams, contribute to disparate digital recreations of how people perceive us - as an individual, representative of a company, or the corporate brand we manage.
Where the Streets Have Names: Learning from Bono's Facebook Dilemma
What happens in the real world can usually end up on the Web for all to discover, share, and assess with or without your knowledge.
According to The Mail, even Sir Bono, lead singer of U2, couldn't escape the global distribution and network effect of Facebook.
The rock star, humanitarian, and family man inadvertently shared a portion of his St. Tropez holiday, courtesy of a 19-year old and her Facebook profile.
AndreaFeick, an America fashion student who's currently studying in Paris, vacationed in St. Tropez with her friend Hannah Emerson.
Harmless.
But, when she shared updates and pictures on Facebook, the world noticed. More...
Nike, Just Do It: When a Local Story Runs Away on the Web and Leads to Change
Nike, this may be one of those times when you follow your own slogan.
Every year, I attend the Nike Women's Marathon in San Francisco to support my wife and my mother who run this incredible event with conviction, passion, and diligence. It's a privilege, they believe, to participate in a special and dedicated event such as this that celebrates each other as well as the athletic achievement and capabilities of women, past and present.
It's quite the spectacle and accomplishment to say the very least. Roughly 40,000 people storm Union Square at the crack of dawn to run for everything that inspires them.
Test post from Blogo for preview
Twitter Tools for Community and Communications Professionals
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Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect, trust, admiration, and commonalities. These fabrics bind the people who breathe life and personality into the global community as well as fueling the disparate micro communities that ultimately extend across the Long Tail.
Of all of the social tools and services that are pervasive throughout our digital society, only a select few communities can boast the pseudo fanatical conviction that Twitter's users unanimously possess.
Redefining the Echo Chamber to Excel in an Economic Crisis
The point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the "echo chamber" in order to gain momentum in order to “cross the chasm” to the next tier of evolution, adoption, and monetization. This is about uncovering the very people who can benefit from what they’re introducing and in turn, evolve the product/service based on real world feedback.
We can not assume that early adopters and innovators are relegated simply to tech, silicon valley, .0 startups, or fanboys and girls of shiny new objects and features. More...
Brian Solis
Principal, FutureWorks at PR 2.0
Joined industry in 1991
Based in San Francisco
Member since 25 Oct 2007
Last login 1 year ago
Brian Solis is Principal of FutureWorks, an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes PR and tech commentary to industry trades. Solis is co-founder of the Social Media Club, is an original member of the Media 2.0 Workgroup, and also is a contributor to the Social Media Collective. In concert with Geoff Livingston, Solis is released “Now is Gone” a new book that helps businesses learn how to engage in Social Media. Solis has been actively writing about new PR since the mid 90s to discuss how the Web was redefining the communications industry – he also coined PR 2.0. Solis is considered an expert in traditional PR, media relations, and Social Media. He has dedicated his free time to helping PR professionals adapt to the new fusion of PR, Web marketing, and community relations. PR 2.0 is a top 10,000 blog and is ranked in the Ad Age Power 150 index of leading marketing bloggers.
On this page
- Barack Obama, The Social Web, and the Future of User-Generated Governance
- Now is Gone Celebrates First Anniversary
- Al Gore on the Social Revolution for Change
- Reinventing Crisis Communications for the Social Web
- In the Social Web, We Are All Brand Managers
- Where the Streets Have Names: Learning from Bono's Facebook Dilemma
- Nike, Just Do It: When a Local Story Runs Away on the Web and Leads to Change
- Test post from Blogo for preview
- Twitter Tools for Community and Communications Professionals
- Redefining the Echo Chamber to Excel in an Economic Crisis
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