MarCom Professional

We're quite proud of the work with we do with Accelerate, the Sheffield-based outdoor and urban sports store. Check out their new and updated website, with its full, Aftershock-driven e-commerce platform. You don't have to be in Sheffield to get the best in extreme sports gear!

Check it out at http://www.accelerateuk.com!

We keep coming back to it; but only because it's so true: Our designers here are obsessed with good typography. A colleague recently came back from a quick browsing session with a great suggestion: Helvetica (an office favourite) cookie cutters! Don't be surprised if you're greeted by some yummy cookies, gorgeously designed, next time you come in to see us!

Mike Evans recently wrote on the future of the radio industry – that it is guaranteed thanks to the internet, rather than being replaced by online offerings. MediaWeek are reporting a new study that confirms this, and in fact goes even further. It speaks to one of our other favourite topics: That offline advertising can drive online action, and vice versa. The report in MediaWeek draws attention to the cost-effectiveness of radio: On average it takes about 10% of a marketing budget, but drives 34% of online actions. Whilst that is a sound return on investment, I would question the relevance of integrated campaigns. More...

Our Köln office opens officially on 5th February, but we've already received some good coverage. Check out the article in DesignWeek!

We've been quietly working away over the past few days on a project that we're really excited about. So excited that we're now ready to shout it out. Our new website launched in the early hours of this morning, and reflects both the historical evolution of the firm, as well as the vivid portfolio of clients we service. Check it out at http://www.vividlondon.com now!

Our congratulations go once again to Vivid Partner Cherry Chappell as her collection of traditional advice, 'Grandma's Remedies', is once again featured in a national newspaper. Check out the Daily Telegraph article online, or pick up a copy today!

There are more university graduates than ever before – and less jobs for them to move in to. To get ahead, you don’t just need to shine: the key to unlocking the door is to get your foot in it first. There is good news: We want to help. Outstanding creativity comes in many forms. So do Vivid interns. Media, design and communications students are welcome of course, but we’ll still be interested if you’re studying maths. The role is broad – you’ll learn about every aspect of a full-service communications agency. What we need from you is the ability to create outstanding work, and to do it with a smile. More...

At university, I was never taken aback by professors citing Al-Qaeda as ‘the perfect example of globalisation’. It’s a statement intended to throw a first year off – How could this supposedly anti-modern (in the Western sense), anti-capitalist movement possibly embody what is the inevitable outcome of an interconnected, capitalist world? Most first years limit their interpretation of the scope of globalisation to economics. Its intended meaning in this context is only clear after some thought: A transnational issue network, which operates efficiently thanks to the help of modern communication tools, and takes advantage of the global media to spread its message to a much larger audience. More...

We're in a bit of a buzz this morning at Vivid Towers. In the midst of managing a photo shoot, preparing for our new site to go online, and writing some great copy for our clients, we've got something to celebrate. As most of you know Cherry Chappell, partner at Vivid London, is an accomplished author. Her latest book, Grandma's Remedies will be released in paperback on 4th February, and continues to receive prominent and positive feedback. Just check out the centre spread of today's Daily Express or the online edition to see what we mean! More...

A happy new year from everyone at the Vivid offices. New years are wondrous things, full of resolutions, plans and dreams. Our recent post may have alerted the hyper astute amongst you that something new was coming our way. We're proud to officially announce the opening of Vivid's newest branch in Germany's media capital, Köln. Based in the stylish Neumarkt Galerie, Vivid's team in Germany is ready to take on any media challenge you can think of. We've always been an international company: from our colleagues, to our clients, to our focus. This latest expansion recognises the European nature of Vivid, and solidifies our standing as a cross-culutural communications firm. More...