<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>All featured posts</title><link>http://www.marcomprofessional.com</link><description>A feed of all new featured content on MarCom Professional</description><language>en-gb</language><lastBuildDate>Fri, 03 Sep 2010 23:23:49 +0100</lastBuildDate><copyright>Copyright: (C) 2010 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com</link></image>	<item><title>Friday Roundup 3rd September 2010</title><description><![CDATA[Friday Roundup 3rd September 2010 Some things aren&#39;t quite as simple as first they seem. And when this is the case, it&#39;s good practice to consult widely. And on this count, the UK Advertising Standards Authority (ASA) has failed.On 1st September, the ASA announced: &quot;Landmark agreement extends ASA&#39;s digital remit&quot;. The scope of its Committee of Advertising Practice, the body responsible for the CAP Code governing UK advertising, will extend to &quot;apply in full to marketing communications online, including the rules relating to misleading advertising, social responsibility and the protection of children.]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/friday.roundup.3rd.september.2010</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/friday.roundup.3rd.september.2010</guid><pubDate>Fri, 03 Sep 2010 09:48:35 +0100</pubDate></item>
		<item><title>Social Rebranding</title><description><![CDATA[I&#39;ve been drinking coffee from a glass recently. The last time I did that was a few years ago and the experience wasn&#39;t altogether satisfactory. Unlike my previous experience in Marylebone, however, this time I was in Spain. In Spain, real men drink their coffee black. I&#39;d tried ordering a white coffee (&#39;con leche&#39;) but had been laughed out of the bar on the grounds of questionable sexual orientation. Real men definitively drink their coffee black in Spain. Black, and bastard strong.]]></description><link>http://www.marcomprofessional.com/posts/scot.mckee/social-rebranding</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/scot.mckee/social-rebranding</guid><pubDate>Thu, 02 Sep 2010 15:29:35 +0100</pubDate></item>
		<item><title>CIPR calls for clarity on ASA’s digital remit</title><description><![CDATA[The CIPR has hit out at the ASA for not consulting the PR industry on its proposed regulation of brands in social networks. In a statement issued by the CIPR (disclosure: I&rsquo;m a member of the CIPR panel) it said that it was given an undertaking in May that the views of the PR industry would be heard. &quot;We are disappointed this action has been taken without our involvement,&rdquo; says Ann Mealor, Interim CEO at the CIPR. &ldquo;We are writing to the ASA regarding our concerns and advocating the need for closer working relationships on this issue.&rdquo;]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/cipr-calls-for-clarity-on-asas-digital-remit</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/cipr-calls-for-clarity-on-asas-digital-remit</guid><pubDate>Wed, 01 Sep 2010 18:34:01 +0100</pubDate></item>
		<item><title>Girls Fight Back… with video</title><description><![CDATA[September is National Campus Safety Awareness Month. And this week millions of college students in North America will move into their dorms or apartments for the new academic year. In this spirit, I&#39;d like to talk about Erin Weed and her terrific program called Girls Fight Back. GFB empowers girls and women from around the world through personal safety and self-defense techniques. The information is delivered via in person sessions on university campuses, at high schools and workplaces. Erin and her team have trained over half a million people.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/girls-fight-back-with-video</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/girls-fight-back-with-video</guid><pubDate>Wed, 01 Sep 2010 15:16:01 +0100</pubDate></item>
		<item><title>Are Smartphones Transforming Our Social Media Interactions?</title><description><![CDATA[I&rsquo;ve made it one of my goals recently to try and get a bit more involved with local events and the local community, meet new people and get contacts in the industries I&rsquo;m interested in. Cambridge is a good place to do this as it hosts many events and meetups, catering to technology geeks, creative people, internationals and whatever else may take my fancy. So I started going, and I&rsquo;m really enjoying it so far, most recently at last week&rsquo;s CamCreative MeetUp. But surprisingly, there&rsquo;s one thing that has made the biggest impact on my experience of the events so far:]]></description><link>http://www.marcomprofessional.com/posts/anna.manasova/are-smartphones-transforming-our-social-media-interactions</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/anna.manasova/are-smartphones-transforming-our-social-media-interactions</guid><pubDate>Wed, 01 Sep 2010 14:05:42 +0100</pubDate></item>
		<item><title>Video: Bringing a Brand to Life in Social Media</title><description><![CDATA[We&rsquo;re approaching the last bits of this enlivening conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examined the state and future of social media. In this installment we review the various aspects and formalities of bringing a brand alive, truly alive in social media. Everything begins with establishing the rules of engagement in order to define the boundaries, context, and objectives for conversations. Guidelines such as &ldquo;don&rsquo;t be stupid,&rdquo; &ldquo;use common sense,&rdquo;]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/video-bringing-a-brand-to-life-in-social-media</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/video-bringing-a-brand-to-life-in-social-media</guid><pubDate>Wed, 01 Sep 2010 12:39:39 +0100</pubDate></item>
		<item><title>Crowdsourcing comment on the ASA extension to digital remit; opinion polarised</title><description><![CDATA[One of the real benefits of social media is that when a document is published such as the OFCOM Market Report last week or the Advertising Standards Authority&rsquo;s (ASA) extension to include a digital remit published today, the combined might of bloggers and journalists are quick to review the document and share their thoughts. Media and marketing experts have been quick to share their views on the ASA announcement published this morning. Opinion is polarised: consumers need to be protected and advertising standards should apply to all media yet the ASA&rsquo;s approach is heavy-handed and impinges on editorial engagement.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/crowdsourcing-comment-on-the-asa-extension-to-digital-remit-opinion-polarised</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/crowdsourcing-comment-on-the-asa-extension-to-digital-remit-opinion-polarised</guid><pubDate>Wed, 01 Sep 2010 11:07:23 +0100</pubDate></item>
		<item><title>Mark Thompson&#8217;s McTaggart highlights</title><description><![CDATA[]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/mark-thompson8217s-mctaggart-highlights</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/mark-thompson8217s-mctaggart-highlights</guid><pubDate>Tue, 31 Aug 2010 17:33:41 +0100</pubDate></item>
		<item><title>Deleted Tweets make great news stories</title><description><![CDATA[Deleted celeb-Tweets make great fodder for stories for mainstream media. The spontaneous format of the platform, makes it all too easy to tweet-in-haste, and then subsequently delete. Here&rsquo;s an example of the genre spotted by The Guardian by cricket star Kevin Pietersen after he was dropped from the England squad today. TweetMeme developer Chris Alexander suggested that the process of spotting deleted tweets could be industrialised by storing tweets for a few hours and then comparing them against messages that are subsequently flagged as deleted.&nbsp;But that would break Twitter&rsquo;s terms and condition according to Alexander.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/deleted-tweets-make-great-news-stories</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/deleted-tweets-make-great-news-stories</guid><pubDate>Tue, 31 Aug 2010 16:42:28 +0100</pubDate></item>
		<item><title>How To Find Your Thought Leadership Voice Online</title><description><![CDATA[There is plenty of information online about using social media for thought leadership. The returns and values have been well-calculated and, in some cases, well-articulated. One great example is our friends over at Bloom Group, who are the thought leaders for thought leadership. Few seasoned marketing professionals would argue that online thought leadership is a waste of time or money. Most would say it&#39;s an imperative. But while the &quot;Must dos!&quot; on this topic are whizzing past, the instructions on &quot;How?&quot;]]></description><link>http://www.marcomprofessional.com/posts/vanessa.dimauro/how-to-find-your-thought-leadership-voice-online</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/vanessa.dimauro/how-to-find-your-thought-leadership-voice-online</guid><pubDate>Mon, 30 Aug 2010 13:54:00 +0100</pubDate></item>
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