<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>All featured posts</title><link>http://www.marcomprofessional.com</link><description>A feed of all new featured content on MarCom Professional</description><language>en-gb</language><lastBuildDate>Tue, 09 Feb 2010 11:06:17 +0000</lastBuildDate><copyright>Copyright: (C) 2010 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com</link></image>	<item><title>Friday Roundup 5th February 2010</title><description><![CDATA[Is PR nothing more than 3rd rate e-mail marketing? Two years ago,&nbsp;I wrote a blog post&nbsp;in which I opined that &quot;many PR companies seem to treat press releases and media relations as a form of direct marketing &ndash; and do it in such a way that even a 3rd rate direct marketing agency would be embarrassed by. Bog standard things like opt-in, unsubscribe, data protection standards, etc, seem to be resolutely ignored by many.&nbsp;How long can this behaviour last?&quot;Quite a while it would seem.]]></description><link>http://www.marcomprofessional.com/posts/andrew.smith/is.pr.nothing.more.than.3rd.rate.e-mail.marketing</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.smith/is.pr.nothing.more.than.3rd.rate.e-mail.marketing</guid><pubDate>Fri, 05 Feb 2010 11:18:42 +0000</pubDate></item>
		<item><title>Neat agency promotion</title><description><![CDATA[I have been reading and following the US direct marketing agency run by Robert Rosenthal, The Mothers of Invention.&nbsp; They have some great promotion and marketing that they do for the agency and this Friday they have a great offer. A free review of one marketing programme. Here&rsquo;s the offer text I received. This Friday could be an eye-opener for you and your marketing team. Because Mothers of Invention &ndash;&nbsp; the groundbreaking agency behind dozens of record-breaking campaigns &ndash;]]></description><link>http://www.marcomprofessional.com/posts/rebecca.caroe/neat-agency-promotion</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/rebecca.caroe/neat-agency-promotion</guid><pubDate>Fri, 05 Feb 2010 02:58:23 +0000</pubDate></item>
		<item><title>Bank's Inertia Fuels Nude Pic 'Storm'</title><description><![CDATA[You have to appreciate the irony! Some poor dude who works at Sydney&#39;s Macquarie Bank - financial adviser David Kiely - was this week caught on television checking out several racy photos of supermodel Miranda Kerr (from her recent shoot for GQ magazine). For those who don&#39;t know the story, Kiely&#39;s workstation was in the background of a live TV interview between one of his colleagues and Chris Bath of Channel Seven news. If you squint, you might - just might - see Kiely in the background opening up an email and checking out pics of Kerr.]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/banks-inertia-fuels-nude-pic-storm</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/banks-inertia-fuels-nude-pic-storm</guid><pubDate>Fri, 05 Feb 2010 01:12:26 +0000</pubDate></item>
		<item><title>Speed hosts &#8216;No More Hot Air&#8217; Social Media Week breakfast</title><description><![CDATA[Social Media Week has generated some criticism in recent days, unfairly in my view, for the saturation of events. Undoubtedly the market is overhyped and is approaching bubble-like proportions. An element of the industry is taking on the hallmarks of a cult with self-proclaimed gurus ranking their prowess by follower numbers on Facebook and Twitter. But a series of events that shines a spotlight on the market and its emerging potential can only be a good thing. And for the 120-odd people that attended events at 33 Digital, Porter Novelli and Speed this morning I hope it was worthwhile.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/speed-hosts-8216no-more-hot-air8217-social-media-week-breakfast</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/speed-hosts-8216no-more-hot-air8217-social-media-week-breakfast</guid><pubDate>Thu, 04 Feb 2010 10:23:09 +0000</pubDate></item>
		<item><title>Media databases promote mechanical networks</title><description><![CDATA[Stuart Bruce says that the combination of media databases and inexperienced PR executives are the root cause of PR spam. &ldquo;While I applaud [the inconvenient PR truth] initiative, I&rsquo;m not totally convinced about either the approach or if it will work. It also fails to mention the elephant in the room &ndash; the media database companies.&rdquo; Perhaps we can learn from network theory? Media databases are a form of automation that promote mechanical networks. They enable PR executives to distribute press releases to lists of journalists with whom they have no prior relationship.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/media-databases-promote-mechanical-networks</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/media-databases-promote-mechanical-networks</guid><pubDate>Wed, 03 Feb 2010 10:10:22 +0000</pubDate></item>
		<item><title>Big brands on the social web</title><description><![CDATA[Image via Wikipedia I was reading Marketing magazine and one of the columnists was Will McInnes writing about Cadbury&rsquo;s Wispa. Itself a brand that&rsquo;s been well used to great PR (thanks to inspiration from Mark Borkowski in the past). What interested me in what Will wrote was his criticism of Wispa asking visitors to register in order to get into the deeper engagement features of the site. The registration was described as a direct marketer&rsquo;s fantastical wishlist And that started me thinking.]]></description><link>http://www.marcomprofessional.com/posts/rebecca.caroe/big-brands-on-the-social-web</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/rebecca.caroe/big-brands-on-the-social-web</guid><pubDate>Wed, 03 Feb 2010 05:20:19 +0000</pubDate></item>
		<item><title>Corporate comedy</title><description><![CDATA[Corporate comedy is one of those phrases like &quot;jumbo shrimp,&quot; &quot;smart ass,&quot; and &quot;party down in Omaha&quot; that seems a bit off. (No offense to shrimps, asses, or those from Omaha). Despite its rarity, comedy can be an extremely powerful corporate marketing tool. My friend Tim Washer, who is head of social media productions for IBM worldwide, is a comic genius. He pushes his colleagues at IBM on the value of hysterical videos and is in charge of producing them. I sat down with Tim to talk comedy.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/corporate-comedy</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/corporate-comedy</guid><pubDate>Mon, 01 Feb 2010 14:14:56 +0000</pubDate></item>
		<item><title>The Human Algorithm: How Google Ranks Tweets in Real-Time Search</title><description><![CDATA[In 2009, Google struck a deal with Twitter, rumored at $15 million, to integrate tweets into keyword related Google searches. And last month, Google also integrated real-time search technology to surface blog posts and news content as they hit the Web &ndash; dramatically improving the previous five to 15 minutes its spiders would take to crawl the Web. I should also note that Collecta also offers the ability to search the real-time Web, but its results also include popular networks within the social Web.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/the-human-algorithm-how-google-ranks-tweets-in-real-time-search</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/the-human-algorithm-how-google-ranks-tweets-in-real-time-search</guid><pubDate>Mon, 01 Feb 2010 12:57:51 +0000</pubDate></item>
		<item><title>Social Media and How it is Impacting on Public Relations (Part One)</title><description><![CDATA[This is PART ONE of a guest post by strategic public relations professional and blogger, Craig Pearce (left). His views and news on PR can be found at&nbsp;Public relations and managing reputation: better business and society. The world&rsquo;s leading authority on public relations, Professor James Grunig recently said that social media has, &ldquo;the potential to truly revolutionalise public relations &ndash; but only if a paradigm shift in the thinking of many practitioners and scholars takes place.&rdquo;]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/social-media-and-how-it-is-impacting-on-public-relations-part-one</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/social-media-and-how-it-is-impacting-on-public-relations-part-one</guid><pubDate>Mon, 01 Feb 2010 02:26:21 +0000</pubDate></item>
		<item><title>Sorrell consistent on industry outlook: “less worst but no recovery yet”</title><description><![CDATA[WPP boss Sir Martin Sorrell has spoken out against politicians and business leaders for celebrating economic recovery when the market was &ldquo;less worst&rdquo; rather than growing. Speaking to Bloomberg at the annual World Economic Forum, Davos, Switzerland, he said &ldquo;you can&rsquo;t declare victory until you see consistent gains year-to-year.&rdquo; Delegates at the PRCA and CorpComms Conference last October received the same message when Sorrell delivered the keynote. &nbsp;]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/sorrell-consistent-on-industry-outlook-less-worst-but-no-recovery-yet</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/sorrell-consistent-on-industry-outlook-less-worst-but-no-recovery-yet</guid><pubDate>Sun, 31 Jan 2010 20:17:12 +0000</pubDate></item>
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