<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>All featured posts</title><link>http://www.marcomprofessional.com</link><description>A feed of all new featured content on MarCom Professional</description><language>en-gb</language><lastBuildDate>Mon, 15 Mar 2010 13:30:43 +0000</lastBuildDate><copyright>Copyright: (C) 2010 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com</link></image>	<item><title>Friday Roundup 12th March 2010</title><description><![CDATA[Marketing Convergence and Social All Over I&#39;ve had the pleasure in the last two weeks of working with a dozen of the finest Brits in PR, branding, digital / Web, public affairs and news distribution. We&#39;ve joined up to work voluntarily on an apolitical campaign in the run up to the UK general election (invincecable.org.uk if you&#39;re interested).I&#39;m telling you this because, having blogged about the convergence of marketing disciplines over the years (as distinct from &quot;integrated&quot;), this campaign of ours has revealed just how far the best practitioners&#39;]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/marketing.convergence.and.social.all.over</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/marketing.convergence.and.social.all.over</guid><pubDate>Fri, 12 Mar 2010 16:00:12 +0000</pubDate></item>
		<item><title>The Brand Dashboard: A Window to Relevance</title><description><![CDATA[Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the illusion of invincibility. Everything we thought we knew and valued is now in dire need of reassessment. We are entering into a time when we are affected by voiced sentiment in the public spotlight and backchannels of the social Web.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/the-brand-dashboard-a-window-to-relevance</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/the-brand-dashboard-a-window-to-relevance</guid><pubDate>Fri, 12 Mar 2010 12:20:33 +0000</pubDate></item>
		<item><title>Redundant service launched for unemployed</title><description><![CDATA[Deciding on a technical strategy for a mobile campaign or service can be really tricky. We like to think we offer our clients a good level of insight, and we are often amused by some of the mobile technology choices made by companies and&nbsp;organisations. However, I think it is fair to say that I was shocked and a little outraged by the choice that the UK Jobcentre made when they decided to launch a job finding service as an iPhone and Android app. For the uninitiated, one of the major challenges in mobile is the fact that different mobile phones have quite different technical capabilities and that consumers (even if they own the same phone) can exhibit quite different behaviours.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/redundant-service-launched-for-unemployed</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/redundant-service-launched-for-unemployed</guid><pubDate>Fri, 12 Mar 2010 11:07:04 +0000</pubDate></item>
		<item><title>GAP: Turning shopping on its head</title><description><![CDATA[Isn&rsquo;t this brilliant? I thought so. It&rsquo;s from a few months back now but no they aren&rsquo;t a client, lets get that out of the way first. To announce and promote their customer loyalty programme Sprize, the GAP store&nbsp; in Vancouver, BC completely flipped everything upside down and adhering to their tagline rather nicely of turning shopping on its head. This I like.&nbsp; So all of the mannequins, displays and signs were flipped, as well as some cars and a hot dog stand outside of the store.]]></description><link>http://www.marcomprofessional.com/posts/michael.litman.2/gap-turning-shopping-on-its-head</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/michael.litman.2/gap-turning-shopping-on-its-head</guid><pubDate>Thu, 11 Mar 2010 11:49:37 +0000</pubDate></item>
		<item><title>Why Layar is the coolest iPhone app in the world</title><description><![CDATA[Obsessed. I have become obsessed by an iPhone application called Layar. I first learned about Layar a few weeks ago when I spoke at the Marketing Pioneers event in Amsterdam. Layar is a free application that uses your GPS location to show what is nearby by displaying real time information on top of the image on your mobile&#39;s camera (it works on other platforms besides the iPhone). The founders of Layar call it &quot;augmented reality.&quot; I call it &quot;cool.&quot; Watch this short video to see Layar in action.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/why-layar-is-the-coolest-iphone-app-in-the-world</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/why-layar-is-the-coolest-iphone-app-in-the-world</guid><pubDate>Wed, 10 Mar 2010 22:04:26 +0000</pubDate></item>
		<item><title>There’s an I in Twitter and a ME in Social Media</title><description><![CDATA[As we&rsquo;ve learned time and time again, there is no &ldquo;I&rdquo; in team. Instead of focusing exclusively on &ldquo;what&rsquo;s in it for me,&rdquo; we&rsquo;re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things &ndash; those usually unattainable by any one person. Of course, this headline is a play on those words, but it also opens the door to an interesting conversation &ndash; one that explores a global network of connections weaved from both relations and relationships and bound through action and reaction.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/theres-an-i-in-twitter-and-a-me-in-social-media</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/theres-an-i-in-twitter-and-a-me-in-social-media</guid><pubDate>Wed, 10 Mar 2010 12:07:55 +0000</pubDate></item>
		<item><title>University of Cardiff digital communication masterclass: media trends and PR skills</title><description><![CDATA[PR is the management of reputation. That used to exclusively mean using media relations to build trust between an organisation and its audiences. But traditional media is in turmoil: ad revenue is at an all time low thanks to the recession and the internet has reduced the cost of publication and distribution to almost zero. The rise of social networks has led consumers to fundamentally change their media consumption habits. Consumers are becoming contributors. The impact on the PR profession has been dramatic.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/university-of-cardiff-digital-communication-masterclass-media-trends-and-pr-skills</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/university-of-cardiff-digital-communication-masterclass-media-trends-and-pr-skills</guid><pubDate>Tue, 09 Mar 2010 11:25:15 +0000</pubDate></item>
		<item><title>Homebase</title><description><![CDATA[]]></description><link>http://www.marcomprofessional.com/posts/giles.shorthouse/homebase</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/giles.shorthouse/homebase</guid><pubDate>Mon, 08 Mar 2010 22:10:00 +0000</pubDate></item>
		<item><title>Social business beyond just the marketing department</title><description><![CDATA[I&#39;ve been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You&#39;ve probably thought about this too or are even implementing it at your company. It seems there are three phases of development as an organization matures its social business: 1) Fear and distrust of social networking and a culture of saying &ldquo;no&rdquo; to tools like Facebook, YouTube, and Twitter. I&rsquo;d say this is where 25% of companies are right now. 2) Putting a few people in the marketing department &ldquo;in charge of that social stuff.&rdquo;]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/social-business-beyond-just-the-marketing-department</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/social-business-beyond-just-the-marketing-department</guid><pubDate>Mon, 08 Mar 2010 20:22:13 +0000</pubDate></item>
		<item><title>Optimizing Brands for Social Search</title><description><![CDATA[Faceboook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven. Source: Mashable Make no mistake, attention is shifting away from traditional destination sites and instead, it is fixated on personalized attention dashboards that funnel social feeds, the activity and focus of social graphs into one clickable view.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/optimizing-brands-for-social-search</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/optimizing-brands-for-social-search</guid><pubDate>Mon, 08 Mar 2010 12:38:53 +0000</pubDate></item>
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