<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>All featured posts</title><link>http://www.marcomprofessional.com</link><description>A feed of all new featured content on MarCom Professional</description><language>en-gb</language><lastBuildDate>Thu, 28 Aug 2008 21:33:59 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com</link></image>	<item><title>The Socialization of Your Personal Brand - Part III</title><description><![CDATA[Source Part three of a three-part series...&nbsp;Your Brand vs. the Brands You RepresentWhether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent.As an active participant in Social Media and also a professional working in any capacity within a company, eventually an important and cognizant decision will]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/the-socialization-of-your-personal-brand---part-iii</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/the-socialization-of-your-personal-brand---part-iii</guid><pubDate>Thu, 28 Aug 2008 17:40:00 +0100</pubDate></item>
		<item><title>What’s Your Copywriting’s Personality?</title><description><![CDATA[If copywriting is salesmanship in print then all you&rsquo;ve got to do is weave a benefit laden pitch that will persuade anybody to buy, right? Well, whilst that&rsquo;s generally true, what you&rsquo;ve also got to consider is that different people respond to your words in different ways. The trick is to write in a style that appeals to your target group, rather than to as wide an audience as possible. You have to give your copywriting a personality that resonates with their attitudes and aspirations.]]></description><link>http://www.marcomprofessional.com/posts/matt.ambrose/whats-your-copywritings-personality</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/matt.ambrose/whats-your-copywritings-personality</guid><pubDate>Thu, 28 Aug 2008 14:43:40 +0100</pubDate></item>
		<item><title>Marketing in a recession - can you afford not to?</title><description><![CDATA[With the dark clouds of a recession looming, marketing budgets are being slashed as businesses get ready to ride out the turbulent storm ahead. Whilst reducing spend wherever possible helps boost quarterly figures, when sales are becoming scarce quietening your voice in the marketplace makes little sense. In fact, all the evidence suggests that you should be marketing more, rather than less, during a recession. Or as Proctor and Gamble CEO A. G. Lafley put it, &ldquo;We have a philosophy and a strategy.]]></description><link>http://www.marcomprofessional.com/posts/david.knowles/marketing-in-a-recession---can-you-afford-not-to</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.knowles/marketing-in-a-recession---can-you-afford-not-to</guid><pubDate>Thu, 28 Aug 2008 13:51:05 +0100</pubDate></item>
		<item><title>iPhone does not provide &#8220;the whole internet&#8221; shock.</title><description><![CDATA[You may have woken up this morning and heard that, amongst Russia getting all &lsquo;protective&rsquo; and the economy swandiving elegantly into the mire, that the latest iPhone has been whopped by the UK Advertising Standards Authority, because its adverts say it can access &lsquo;the whole internet&rsquo;. the ASA says it can&rsquo;t and so it is fibbing. Really? It can&rsquo;t access the &lsquo;whole internet&rsquo;..? I think, nice ASA chappies, that you might have got that wrong. Firstly, let&rsquo;s put it in context.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/iphone-does-not-provide-8220the-whole-internet8221-shock</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/iphone-does-not-provide-8220the-whole-internet8221-shock</guid><pubDate>Wed, 27 Aug 2008 10:54:25 +0100</pubDate></item>
		<item><title>Its conference and seminar season!</title><description><![CDATA[After a relaxing summer, I&#39;m back on the road delivering keynotes and running seminars for a wide variety of organizations, companies, and groups around the world. Many of the keynote speeches and longer group sessions that I run are for companies (such as my gig this week with the New York Islanders hockey team) or are as part of a particular industry event (for example I&#39;m keynoting the Giant Screen Cinema Association international conference in early September and speaking at the Realtors Conference and Expo in November).]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/its-conference-and-seminar-season</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/its-conference-and-seminar-season</guid><pubDate>Mon, 25 Aug 2008 21:09:39 +0100</pubDate></item>
		<item><title>It just deserves to be seen...</title><description><![CDATA[Well done EA sports, awesome:]]></description><link>http://www.marcomprofessional.com/posts/giles.shorthouse/it-just-deserves-to-be-seen</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/giles.shorthouse/it-just-deserves-to-be-seen</guid><pubDate>Sun, 24 Aug 2008 20:32:00 +0100</pubDate></item>
		<item><title>1 Million views in 2 days...wow</title><description><![CDATA[Have you ever met Fred? He is a YouTube sensation, his latest video has got over 1 million views in 2 days = Wow.His channel, www.youtube.com/user/Fred, has:Subscribers: 429,688Channel Views: 10,529,653There is a commercial investor behind the man (boy - Lucas Cruikshank - 14!), a IM wireless device called Zipit. Guessing they are pretty chuffed with the total of 77 million viewers of all of the Fred videos!More info:&quot;Lucas has also scored a five-figure sponsorship deal with the makers of a wireless messaging device called Zipit - so he&#39;s augmenting his virtual fame with some real cash.&quot;The Zipit device doesn&#39;t get featured in the last 2 video&#39;s and neither does Fred&#39;s Zipit web link - www.fredonzipit.com.]]></description><link>http://www.marcomprofessional.com/posts/giles.shorthouse/1-million-views-in-2-days...wow</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/giles.shorthouse/1-million-views-in-2-days...wow</guid><pubDate>Sat, 23 Aug 2008 22:15:00 +0100</pubDate></item>
		<item><title>A Check-Up for Company Blogs</title><description><![CDATA[Social media consultant Mack Collier has developed a system of rating company blogs by allocating points across four categories i.e.CONTENT - what the bloggers write about (35 points);&nbsp;COMMENTS - how many comments the blog receives, and how the bloggers reply to comments from readers (35 points);&nbsp;POSTING SCHEDULE - how often and regularly new posts appear on the blog (15 points);&nbsp;SIDEBARS - information contained on the sidebars (15 points).&nbsp;Here are Mack&#39;s top 10 company blogs (overall, out of a possible score of 100 points):Fiskars&#39;]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/a-check-up-for-company-blogs</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/a-check-up-for-company-blogs</guid><pubDate>Sat, 23 Aug 2008 08:15:52 +0100</pubDate></item>
		<item><title>Humour in Advertising</title><description><![CDATA[Funny ad for German online shop Otto that successfully conveys the brand&#39;s key selling point i.e. a thick shopping catalogue. Hilarious (and effective).&nbsp;While on the subject of catalogues,&nbsp;this&nbsp;is also worth a look - the website product page of Dutch department store, HEMA. Wait a couple of seconds, turn up your volume, sit back and enjoy. Clever!]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/humour-in-advertising</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/humour-in-advertising</guid><pubDate>Sat, 23 Aug 2008 06:26:31 +0100</pubDate></item>
		<item><title>Friday Roundup 22nd August 2008</title><description><![CDATA[Friday Roundup 22nd August 2008 It&#39;s holiday season.Some call it silly season.But a nice time to read some interesting perspectives to get your mind set for the second half of the year.And it looks like David Meerman Scott, Philip Sheldrake, Stephen Waddington and Trevor Young also recognise that a great time to get good content out and get it noticed is when others aren&#39;t!Have a super weekend.Best regards, Andrew and the MarCom Professional team. &nbsp;Nobody cares about your products and services (except you) by David Meerman Scott of David Meerman Scott Let&#39;s be honest, OK? Nobody cares about your products and services except you and the others in your organization.]]></description><link>http://www.marcomprofessional.com/posts/andrew.betts/friday.roundup.22nd.august.2008</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.betts/friday.roundup.22nd.august.2008</guid><pubDate>Fri, 22 Aug 2008 14:34:27 +0100</pubDate></item>
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