<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Website/New Media</title><link>http://www.marcomprofessional.com/categories/new-media</link><description>Posts in the Website/New Media category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 22:37:10 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/new-media</link></image>	<item><title>My other alarmist privacy and security rant</title><description><![CDATA[Following my original Facebook and privacy rant, I had started and promptly forgotten a second post about Facebook. A year ago, InformationWeek wrote that 90% of Facebook applications have unnecessary access to private data. More recently, Computerworld&rsquo;s Mike Elgan wrote that Facebook is increasingly popular with 419 scammers. According to the Open Security Foundation&rsquo;s Data Loss database, there were 360 data incidents in 2008. With 140 million users, I hypothesized that Facebook is a likely target for hackers and data thieves because it&rsquo;s too attractive to ignore.]]></description><link>http://www.marcomprofessional.com/posts/glen.turpin/my-other-alarmist-privacy-and-security-rant</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/glen.turpin/my-other-alarmist-privacy-and-security-rant</guid><pubDate>Wed, 07 Jan 2009 01:09:46 +0000</pubDate></item>
		<item><title>Internet information overload starts the New Year</title><description><![CDATA[Welcome to 2009; never before have you been on the receiving end of so much information. There are more web pages than you could read in your entire life, assuming you lived to 100. More books are published now than ever - and there are more printed magazines and newspapers than at any time in history. People are sitting at their PCs sending emails until the early hours, then getting up early to catch the morning news, the top blogs and the latest at social networking sites before heading off to work.And now that we are in recession you can&#39;t move for emails providing you with information on how to cope with the downturn, how to ensure you keep your customers or how to use the Internet to beat the economic system.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/internet-information-overload-starts-the-new-year</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/internet-information-overload-starts-the-new-year</guid><pubDate>Tue, 06 Jan 2009 22:03:00 +0000</pubDate></item>
		<item><title>The Internet is more interesting than sex - official..!</title><description><![CDATA[Women are more interested in the Internet than they are in sex. In a study of more than 2,000 people in the USA researchers found that almost half of American women would rather give up sex than have to live without the Internet for two weeks.Men, however, tended to opt for the sex. No surprises there, then. However, what&#39;s worrying for those chaps is the fact that almost one in three women were prepared to do without sex for an entire year if it meant they could keep their Internet connection.But the survey is not all that it seems - nice as the headlines might make it sound.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/the-internet-is-more-interesting-than-sex---official</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/the-internet-is-more-interesting-than-sex---official</guid><pubDate>Tue, 16 Dec 2008 07:03:00 +0000</pubDate></item>
		<item><title>Why Scrooge Would Be A Poor Online Retailer This Christmas</title><description><![CDATA[So was Monday &lsquo;Mega&rsquo; for you? Well, apparently it was for 2 million Brits, who preferred the convenience of a few mouse clicks to fighting for a parking space on the high st. A few Mega Monday facts: Online sales were up 14% on 2007 &pound;320 million was spent at online retailers &pound;20 million more than last year &pound;13.6 billion is expected to be spent online in total this &lsquo;Clickmas&rsquo; For the first time in 14 years high st sales have fallen for a second successive month What&rsquo;s amazing is that &lsquo;Mega Monday&rsquo;]]></description><link>http://www.marcomprofessional.com/posts/david.knowles/why-scrooge-would-be-a-poor-online-retailer-this-christmas</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.knowles/why-scrooge-would-be-a-poor-online-retailer-this-christmas</guid><pubDate>Fri, 12 Dec 2008 21:14:37 +0000</pubDate></item>
		<item><title>Now we discover people don't believe blogs - so stop blogging...!</title><description><![CDATA[A major survey of over 27,000 people has discovered that blogs are the least credible source of information online. Coupled with similar research on the trustworthiness of blogs, this most recent study suggests the end is nigh for blogging.According to the study, we believe &quot;word of mouth&quot; over and above everything else. The TV news comes next, then online news with newspapers just a little bit behind. Blogs are way down the bottom, with only one in every ten people believing them.So, how are you going to increase the credibility of your blog? Firstly - and this is crucial - don&#39;t call it a blog...! You automatically enter the territory of the unbelievable if you do.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/now-we-discover-people-dont-believe-blogs---so-stop-blogging</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/now-we-discover-people-dont-believe-blogs---so-stop-blogging</guid><pubDate>Fri, 12 Dec 2008 07:27:00 +0000</pubDate></item>
		<item><title>Online, honesty is the best policy</title><description><![CDATA[Tyrone is a hapless chap in the British soap opera, Coronation Street. In the latest storyline he is in trouble because he is not telling his wife-to-be the entire truth. She is putting two and two together and coming up with the wrong answer.If only he told her that he was spending his spare time trying to sell cheap tat in a bid to raise some extra cash so they can have a perfect wedding. Instead, he has invented this cock and bull story about going to the gym. Now Tyrone has obviously eaten a pie or two in his life and so the gym story doesn&#39;t convince his fianc&eacute;e - and now she suspects he is having an affair.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/online-honesty-is-the-best-policy</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/online-honesty-is-the-best-policy</guid><pubDate>Thu, 11 Dec 2008 07:51:00 +0000</pubDate></item>
		<item><title>Attention DMA: time to rethink your online marketing</title><description><![CDATA[My friend Dave Daniels points us to the web site for the Business-to-Business Marketing Conference in April 2009 from the DMA, &quot;the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.&quot; The DMA is a huge organization serving &quot;over 275,000 marketers&quot; so I expect them to be excellent at their own marketing. Alas, at least in this instance, they are not. In promoting the upcoming event, the DMA requires you to fill out a registration form to get an event brochure.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/attention-dma-time-to-rethink-your-online-marketing</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/attention-dma-time-to-rethink-your-online-marketing</guid><pubDate>Wed, 10 Dec 2008 16:06:58 +0000</pubDate></item>
		<item><title>Persona focused Web site leads to 4x conversions for RightNow Technologies</title><description><![CDATA[In early 2008, San Mateo, CA based RightNow Technologies kicked off a project to rebuild the company Web site around buyer personas. &nbsp; As you probably know, a buyer persona is distinct group of potential customers, an archetypal person whom you want your marketing to reach. Creating a site based on buyer personas gets you away from an egotistical site based on your products and services (which nobody really cares about, after all). What people do care about are themselves and answers to their problems, which is why buyer personas are so critical for marketing success.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/persona-focused-web-site-leads-to-4x-conversions-for-rightnow-technologies</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/persona-focused-web-site-leads-to-4x-conversions-for-rightnow-technologies</guid><pubDate>Tue, 09 Dec 2008 16:01:51 +0000</pubDate></item>
		<item><title>Naked girl picture causes unrest in Wiki-land</title><description><![CDATA[A picture of a naked girl, aged around 11-years-old is causing a major stir thanks to its appearance on Wikipedia. The picture has been deemed pornographic by British legal advisers to the Internet Watch Foundation. This has led several Internet Service Providers to being forced to ban access to the page - and in some instances to prevent anyone contributing to Wikipedia via that ISP. Furthermore, Wikipedia has refused to remove the offensive picture on the grounds it does not censor user-generated content.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/naked-girl-picture-causes-unrest-in-wiki-land</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/naked-girl-picture-causes-unrest-in-wiki-land</guid><pubDate>Mon, 08 Dec 2008 07:27:00 +0000</pubDate></item>
		<item><title>Live Tweeting - How Much is Too Much?</title><description><![CDATA[I followed the recent debates over the value of live blogging with a bit of amusement. Live blogging, however, is innocuous and easily ignored. If you&#39;re not interested, just don&#39;t read it (and wait for the post-event summaries). Live Tweeting on the other hand.... I&#39;ve noticed an increase in the number of people who update their Twitter feeds from events with a minute-by-minute account of what&#39;s happening from various events - which only have interest to limited numbers of their followers.]]></description><link>http://www.marcomprofessional.com/posts/mindy.gofton/live-tweeting---how-much-is-too-much</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/mindy.gofton/live-tweeting---how-much-is-too-much</guid><pubDate>Fri, 05 Dec 2008 13:00:55 +0000</pubDate></item>
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