<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Public Relations</title><link>http://www.marcomprofessional.com/categories/public-relations</link><description>Posts in the Public Relations category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Thu, 28 Aug 2008 21:41:33 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/public-relations</link></image>	<item><title>Its conference and seminar season!</title><description><![CDATA[After a relaxing summer, I&#39;m back on the road delivering keynotes and running seminars for a wide variety of organizations, companies, and groups around the world. Many of the keynote speeches and longer group sessions that I run are for companies (such as my gig this week with the New York Islanders hockey team) or are as part of a particular industry event (for example I&#39;m keynoting the Giant Screen Cinema Association international conference in early September and speaking at the Realtors Conference and Expo in November).]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/its-conference-and-seminar-season</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/its-conference-and-seminar-season</guid><pubDate>Mon, 25 Aug 2008 21:09:39 +0100</pubDate></item>
		<item><title>Anna from IKEA is intellectually challenged (but she has a sense of humor)</title><description><![CDATA[This morning the wife was shouting at her computer &quot;Anna is retarded!&quot; What&#39;s going on? I wondered&hellip; Turns out my better half was trying to buy a bed online at IKEA and was using Anna, IKEA USA&#39;s &quot;Automated Online Assistant.&quot; (On the IKEA USA homepage, you&#39;ll find a link to Anna on the top right or bottom left). &quot;I just want to know if the bed includes a mattress!&quot; my wife shouted. I decided to check it out. The greeting seemed inviting: &quot;Welcome to IKEA.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/anna-from-ikea-is-intellectually-challenged-but-she-has-a-sense-of-humor</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/anna-from-ikea-is-intellectually-challenged-but-she-has-a-sense-of-humor</guid><pubDate>Wed, 20 Aug 2008 23:49:41 +0100</pubDate></item>
		<item><title>Can you see it? Making influence visible.</title><description><![CDATA[There&#39;s a revolution coming in public relations... visualisation.[Courtesy Christopher Baker]Picture the sceneYou hold an event to gather key stakeholders together, say a couple of dozen, and you want to maximise the&nbsp; positive networking such an event should catalyse. You&#39;re also aware of a few potential personality clashes.&nbsp; But how many one-to-one relationships are you actually trying to manage here?It turns out, your relationship with each of them included, that there&#39;s 300 relationships in that room!&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/can-you-see-it-making-influence-visible</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/can-you-see-it-making-influence-visible</guid><pubDate>Tue, 19 Aug 2008 16:01:06 +0100</pubDate></item>
		<item><title>Nobody cares about your products and services (except you)</title><description><![CDATA[Let&#39;s be honest, OK? Nobody cares about your products and services except you and the others in your organization. What your buyers do care about are themselves. And they care a great deal about solving their problems (and are always on the lookout for a company that can help them do so). The good news for smart marketers is that this knowledge has the potential to make you many times more successful. It may quite literally transform your business (that&rsquo;s not just my opinion; many people write me to tell me so).]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/nobody-cares-about-your-products-and-services-except-you</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/nobody-cares-about-your-products-and-services-except-you</guid><pubDate>Mon, 18 Aug 2008 23:08:38 +0100</pubDate></item>
		<item><title>Restaurant Chain Suffers Indigestion From Playboy Model Plug</title><description><![CDATA[A storm in a latte glass is brewing in the US after Playboy model and reality TV star Kendra Wilkinson expressed her undying love for the Olive Garden&nbsp;Italian restaurant chain.&nbsp;Yes folks, 23-year-old Kendra - girlfriend of Hugh Hefner (well, one of three actually) and star of the Girls Next Door TV show - has publicly heaped praise on the restaurant. Yes, praise. The blonde model hasn&#39;t criticised the brand at all, in fact she genuinely loves it!&nbsp;But all this has caused the restaurant some discomfort.&nbsp;You see, Olive Garden stands for family values and Wilkinson, being part of the Playboy family, is obviously not seen as a good &#39;fit&#39;]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/restaurant-chain-suffers-indigestion-from-playboy-model-plug</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/restaurant-chain-suffers-indigestion-from-playboy-model-plug</guid><pubDate>Mon, 18 Aug 2008 03:35:28 +0100</pubDate></item>
		<item><title>How egocentric are you?</title><description><![CDATA[I am a huge fan of interactive tools as a way to generate a World Wide Rave (when people are talking about you and your company). The best interactive tools tend to be free, are easy to use, and provide meaningful data. And when they do all those things, people talk about them and share them. For example, HubSpot has two great tools, Website Grader and Press Release Grader. The simple and free tools have been used to grade hundreds of thousands of sites and press releases. And tons of bloggers have talked about the tools, generating thousands of inbound links.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/how-egocentric-are-you</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/how-egocentric-are-you</guid><pubDate>Sat, 16 Aug 2008 13:20:48 +0100</pubDate></item>
		<item><title>Conflict. To make your marketing much more interesting, add conflict</title><description><![CDATA[I was fortunate to have taken a bunch of fiction writing classes and spent a lot of time writing fiction prior to starting this blog and writing books about marketing. Something you learn very early in creative writing classes are the various elements of the craft like plot, dialog, characters, setting, and the like. But what I always recall as being a particularly important element in fiction is conflict. According to Wikipedia, conflict is &quot;a state of discord caused by the actual or perceived opposition of needs, values and interests.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/conflict.-to-make-your-marketing-much-more-interesting-add-conflict</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/conflict.-to-make-your-marketing-much-more-interesting-add-conflict</guid><pubDate>Tue, 12 Aug 2008 21:35:53 +0100</pubDate></item>
		<item><title>The Evolution of Public Relations (and what the future holds)</title><description><![CDATA[Public relations is going to move as the marketplace evolves and be part of all new technologies, according to Bruce McKenzie, Senior Vice-President, Entertainment Marketing, MS&amp;L in a video interview to celebrate 10 years of PR Week&nbsp;(US) magazine.&quot;The fact that I&#39;m here just shows the evolution of public relations to more communication-based marketing solutions for brands way beyond traditional PR,&quot; says McKenzie, who has no background in PR per se but in entertainment marketing.]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/the-evolution-of-public-relations-and-what-the-future-holds</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/the-evolution-of-public-relations-and-what-the-future-holds</guid><pubDate>Mon, 11 Aug 2008 08:32:52 +0100</pubDate></item>
		<item><title>Most PR people believe print coverage is more valuable than online: an exercise in cognitive dissonance?</title><description><![CDATA[Gordon Macmillan at Brand Republic reports on a new survey which claims that &ldquo;most PR people professionals still favour offline media coverage over digital despite recent consumer research identifying online as the more influential medium.&rdquo; He continues: &ldquo;More than half, or 53%, see it as more valuable, but the real story is that it&rsquo;s their clients who are still deeply attached to print. Apparently nearly two-thirds or 64% of PRs believe their stakeholders prefer print coverage more than online, television or radio and more than half or 53% believe their stakeholders are more influenced by print coverage than television, online or radio.&rdquo;]]></description><link>http://www.marcomprofessional.com/posts/andrew.smith/most-pr-people-believe-print-coverage-is-more-valuable-than-online-an-exercise-in-cognitive-dis</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.smith/most-pr-people-believe-print-coverage-is-more-valuable-than-online-an-exercise-in-cognitive-dis</guid><pubDate>Thu, 07 Aug 2008 17:43:35 +0100</pubDate></item>
		<item><title>Over on A New Marketing blog: A Definitive Explanation of Social Media</title><description><![CDATA[Interesting post from Matt J. McDonald over at A New Marketing blog on social media:&quot;I like Wikipedia&#39;s definition of social media and I think it&rsquo;s accurate, if slightly long winded. But if someone asked me what social media is, personally I&rsquo;d reply with &ldquo;Social Media is any new web tool or technology that connects people.&rdquo;I&rsquo;ve been thinking about it a little more and essentially, all social media can be broken down into 3 simple categories.&nbsp;Socially Created ContentA lot of what comes to mind when people think &ldquo;social media&rdquo;]]></description><link>http://www.marcomprofessional.com/posts/anna.gueldenhaupt/over-on-a-new-marketing-blog-a-definitive-explanation-of-social-media</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/anna.gueldenhaupt/over-on-a-new-marketing-blog-a-definitive-explanation-of-social-media</guid><pubDate>Wed, 06 Aug 2008 11:33:28 +0100</pubDate></item>
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