<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Promotion</title><link>http://www.marcomprofessional.com/categories/promotion</link><description>Posts in the Promotion category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Thu, 21 Aug 2008 20:49:14 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/promotion</link></image>	<item><title>The Scalper's Got my Baby</title><description><![CDATA[For an interesting use of video check out those produced by Max Deale, author of the self-published book Sold Out, So What! The Secrets that High-Priced Ticket Brokers and Scalpers DON&#39;T want you to Know! This excellent little book (you can read it in an hour) is for fans of concerts and sporting events and teaches the art of scoring tickets to sold out events and always sitting in the best seats in the house. I&#39;ve been going to concerts since I was 15 and had accidentally discovered and used some of Deale&#39;s techniques.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/the-scalpers-got-my-baby</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/the-scalpers-got-my-baby</guid><pubDate>Sat, 09 Aug 2008 12:42:39 +0100</pubDate></item>
		<item><title>Cornetto Mobile Marketing Campaign</title><description><![CDATA[Ok, so I&rsquo;m hot in the office this afternoon. I look up and see the rest of the WLM team flagging in the afternoon heat. A shout goes out from one of the creatives. &ldquo;Who wants an ice cream?&rdquo;&hellip;&hellip; You can imagine the response. Having spent 10 minutes trying to decide what choice to make (I gave 3 options, ranked by preference) I receive my Strawberry Cornetto. DISCO. The packaging has a mobile marketing campaign plastered all over it. Brilliant I think. Nice to see Walls doing this.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/cornetto-mobile-marketing-campaign</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/cornetto-mobile-marketing-campaign</guid><pubDate>Tue, 05 Aug 2008 09:30:20 +0100</pubDate></item>
		<item><title>The Old Celebrity Hook That (Almost) Never Fails: Mr T & Snickers Show How It's Done!</title><description><![CDATA[It&#39;s not a foolproof tactic by any means but the concept of bringing out to Australia an overseas &#39;celebrity&#39; still pays handsome dividends in terms of publicity for companies willing to take the chance.Further to a previous post on the subject, hat-tip to Mars (and its PR agency) for a job well done on the recent touring of US actor&nbsp;Mr T&nbsp;on behalf of its Snickers brand.Mr T - best known for his work on TV&#39;s&nbsp;A-Team&nbsp;&nbsp;and the movie&nbsp;Rocky III&nbsp;- generated heaps of press and broadcast coverage for himself and the brand.The man was everywhere, and the media gladly covered him.Here are some samples of coverage generated.]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/the-old-celebrity-hook-that-almost-never-fails-mr-t--snickers-show-how-its-done</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/the-old-celebrity-hook-that-almost-never-fails-mr-t--snickers-show-how-its-done</guid><pubDate>Tue, 29 Jul 2008 08:24:11 +0100</pubDate></item>
		<item><title>How well do you know your buyer personas?</title><description><![CDATA[If you&#39;ve read my book The New Rules of Marketing &amp; PR or spent time on my blog, you may recall that I stress the importance of &quot;buyer personas.&quot; In fact, I believe they&#39;re one of the most fundamental aspects of great marketing. A buyer persona is distinct group potential customers, an archetypal person whom you want your marketing to reach. Basing your work on buyer personas prevents you from sitting on your butt in your comfortable office just making stuff up, which is the cause of most ineffective marketing.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/how-well-do-you-know-your-buyer-personas</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/how-well-do-you-know-your-buyer-personas</guid><pubDate>Tue, 22 Jul 2008 11:56:32 +0100</pubDate></item>
		<item><title>Thinking Big Pays Off For Ten's Big Brother</title><description><![CDATA[As an uninspiring Big Brother trudged through its umpteenth Australian season, Channel Ten knew it needed a BIG IDEA that would demand attention, create buzz and draw in an audience that, until now, had stayed away in droves (compared to earlier BB seasons).Enter former Baywatch babe and ex-Playboy pin-up, Pamela Anderson. Literally.Anderson, who at 41 is heading towards exalted &#39;yummy grandma&#39; status, entered the Big Brother house to shake things up a bit, and ratings for the show jumped]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/thinking-big-pays-off-for-tens-big-brother</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/thinking-big-pays-off-for-tens-big-brother</guid><pubDate>Fri, 11 Jul 2008 08:16:02 +0100</pubDate></item>
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