<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Measurement &amp; Analysis</title><link>http://www.marcomprofessional.com/categories/measurement-and-analysis</link><description>Posts in the Measurement &amp; Analysis category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Sat, 30 Aug 2008 08:13:46 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/measurement-and-analysis</link></image>	<item><title>A guide to engaging social media for government communicators</title><description><![CDATA[Last week the Social Web Analytics eBook 2008 was released by Phillip Sheldrake of Racepoint Group.I&#39;ve been browsing the book for a few days and have found it a very coherent view of the development of the online channel and the approaches now available to communicators to listen, engage, influence and be influenced by their customers, stakeholders and community.In particular the book focuses on how to locate and monitor the conversations even now going on about your organisation, to more fully]]></description><link>http://www.marcomprofessional.com/posts/craig.thomler/a-guide-to-engaging-social-media-for-government-communicators</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/craig.thomler/a-guide-to-engaging-social-media-for-government-communicators</guid><pubDate>Tue, 08 Jul 2008 10:32:00 +0100</pubDate></item>
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