<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Technology</title><link>http://www.marcomprofessional.com/categories/tech</link><description>Posts in the Technology category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Thu, 20 Nov 2008 23:08:22 +0000</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/tech</link></image>	<item><title>Teaching young dogs old tricks</title><description><![CDATA[Last week we worked with RoadTour to launch a new satellite navigation guide that advises parents on locations throughout the UK that are child-friendly.&nbsp;What was interesting about the launch was that an online launch the previous week using targeted distribution to blogs and online gadget and shopping sites hadn&rsquo;t worked.&nbsp;We were called in to apply a bit of traditional media magic, and here&rsquo;s what we did: We recrafted the story, starting with devising a media-friendly name for the product:]]></description><link>http://www.marcomprofessional.com/posts/hamish.thompson/teaching-young-dogs-old-tricks</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/hamish.thompson/teaching-young-dogs-old-tricks</guid><pubDate>Wed, 12 Nov 2008 09:52:38 +0000</pubDate></item>
		<item><title>Mike Butcher, Techcrunch UK: &#8220;Only a handful of PR firms are any good&#8221;</title><description><![CDATA[Why is it there is always a great blog post that you only catch up on a while after it is has been published? For some reason I missed Mike Butcher&rsquo;s &ldquo;top 15 ways to get on with TechCrunch UK, and maybe other media&rdquo; post when it first came out in August. No matter. It has some good, non time sensitive advice - all worth sharing. However, I do have a difference of opinion with Mike on some of the following: &ldquo;Here&rsquo;s the thing about PR firms. Only a small number are really any good.]]></description><link>http://www.marcomprofessional.com/posts/andrew.smith/mike-butcher-techcrunch-uk-8220only-a-handful-of-pr-firms-are-any-good8221</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.smith/mike-butcher-techcrunch-uk-8220only-a-handful-of-pr-firms-are-any-good8221</guid><pubDate>Thu, 06 Nov 2008 11:53:38 +0000</pubDate></item>
		<item><title>EMC Corporation and social media marketing</title><description><![CDATA[Every week I encounter people working for large organizations with huge marketing and PR budgets who are resistant to the ideas of The New Rules of Marketing &amp; PR. They&#39;re used to the things that worked in an exclusively offline world (TV ads, tradeshows and events, media and analyst relations, Yellow Page ads, direct mail, and the like) and they don&#39;t want to experiment. Or there might be an individual who wants to jump into new marketing, but the bosses are resistant. Or the PR department is scared of &quot;losing control of the message.&quot;]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/emc-corporation-and-social-media-marketing</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/emc-corporation-and-social-media-marketing</guid><pubDate>Mon, 13 Oct 2008 19:02:51 +0000</pubDate></item>
		<item><title>How much are tech firms spending on social media?</title><description><![CDATA[Based on the latest IDC report on tech marketing spend, not a lot. In fact, social media doesn&rsquo;t seem to even register as a discrete item on the tech marketing agenda. It is possible that social media is lumped in as part of &ldquo;other&rdquo; digital marketing (which constitutes less than 1pc of total marketing spend). Which seems to bear out that in spite of all the talk and promise surrounding social media, it hasn&rsquo;t yet made a significant impact on tech vendor marketing spend. It will be interesting to see what happens over the next 12 months in terms of social media&rsquo;s share of marketing wallet.]]></description><link>http://www.marcomprofessional.com/posts/andrew.smith/how-much-are-tech-firms-spending-on-social-media</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.smith/how-much-are-tech-firms-spending-on-social-media</guid><pubDate>Mon, 06 Oct 2008 06:17:22 +0000</pubDate></item>
		<item><title>SEO top-ranked “online importer” seeks sales proposition</title><description><![CDATA[I can&rsquo;t help that a business opportunity is passing me by.Since I wrote the blog posting two weeks ago on online importing as a way of saving cash and buying tech kit before it was available in the UK this blog has been catapulted to the top of search rankings for the phrase &rdquo;online importer&rdquo; (currently no 1 on google.co.uk and no 2 on google.com). Google Analytics reports that wannabe &quot;online importer&quot;-web searchers are finding the posting by the bucket load. It almost seems unfair that countless advertisers have pitched for the search term yet none appears in the top three search terms in Google&rsquo;s index.]]></description><link>http://www.marcomprofessional.com/posts/stephen.waddington/seo-top-ranked-online-importer-seeks-sales-proposition</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/stephen.waddington/seo-top-ranked-online-importer-seeks-sales-proposition</guid><pubDate>Sun, 05 Oct 2008 20:46:00 +0000</pubDate></item>
		<item><title>Tech firms global marketing spend: events (22pc - $3.3bn); digital (12pc - $1.8bn); PR (5pc - $750m): IDC</title><description><![CDATA[IDC&rsquo;s latest report on tech marketing spend came out a few weeks ago and offers some good insight into where the money is (and will be) going. According to a story by Kate Maddox in US B-to-B magazine, IDC breaks down tech vendor marketing budget spending as follows: events will make up the largest share of the marketing budget (22%), followed by advertising (17%), direct marketing (16%), marketing support and sales tools (14%), digital marketing (12%), PR (5%), collateral (5%), market intelligence (4%), analyst relations (2%) and other (3%).]]></description><link>http://www.marcomprofessional.com/posts/andrew.smith/tech-firms-global-marketing-spend-events-22pc---3.3bn-digital-12pc---1.8bn-pr-5pc---750m-idc</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.smith/tech-firms-global-marketing-spend-events-22pc---3.3bn-digital-12pc---1.8bn-pr-5pc---750m-idc</guid><pubDate>Sun, 05 Oct 2008 20:24:02 +0000</pubDate></item>
		<item><title>Internet watchdog is another Ed Balls-up</title><description><![CDATA[The UK&#39;s Children&#39;s Minister was launching the UK Council for Child Internet Safety (UKCCIS) yesterday. In essence, it seems a good idea, but as ever the politicians have failed to think deeply enough.We already have the Internet Watch Foundation and the NSPCC, which does significant amounts of work for children online. Together, these organisations have been responsible for huge leaps forward in online safety for children. So, what does the Government do? Set up another, competing, organisation.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/internet-watchdog-is-another-ed-balls-up</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/internet-watchdog-is-another-ed-balls-up</guid><pubDate>Tue, 30 Sep 2008 06:08:00 +0000</pubDate></item>
		<item><title>When Amazon's Mechanical Turk could be the marketers best friend</title><description><![CDATA[Let me show you an image and ask you some questions. Do complete the questionnaire and all will be revealed later at the end of this post!________________________________ Loading...________________________________You might have established that I am not a qualified automotive designer, researcher or marketer.&nbsp; But what do you do when you do want to know answers to questions like these?Enter Amazon &#39;s Mechanical Turk service.Their FAQs describe the service as follows: Amazon Mechanical Turk is a marketplace for work that requires human intelligence.]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/when-amazons-mechanical-turk-could-be-the-marketers-best-friend</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/when-amazons-mechanical-turk-could-be-the-marketers-best-friend</guid><pubDate>Fri, 19 Sep 2008 14:15:07 +0000</pubDate></item>
		<item><title>Life in HD</title><description><![CDATA[I love technology.&nbsp; Since a young boy I can remember gazing in awe at my Sinclair ZX Spectrum +2 and smiling loudly at the weird screeching and beeping noises coming out of the tape deck as Bomberman took an agonising five minutes to load up on my blinkered monitor.Since that fateful day back in the Spring of 1987 technology seems to have changed lanes to the proverbial Autobahn and is currently rocketing past the Baltic coast. The speed of technological advances continues to astound me. Technology, like the Autobahn, constantly has you checking in your rear view mirrors these days.]]></description><link>http://www.marcomprofessional.com/posts/ben.philipson/life-in-hd</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/ben.philipson/life-in-hd</guid><pubDate>Fri, 19 Sep 2008 09:15:20 +0000</pubDate></item>
		<item><title>iPhone does not provide &#8220;the whole internet&#8221; shock.</title><description><![CDATA[You may have woken up this morning and heard that, amongst Russia getting all &lsquo;protective&rsquo; and the economy swandiving elegantly into the mire, that the latest iPhone has been whopped by the UK Advertising Standards Authority, because its adverts say it can access &lsquo;the whole internet&rsquo;. the ASA says it can&rsquo;t and so it is fibbing. Really? It can&rsquo;t access the &lsquo;whole internet&rsquo;..? I think, nice ASA chappies, that you might have got that wrong. Firstly, let&rsquo;s put it in context.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/iphone-does-not-provide-8220the-whole-internet8221-shock</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/iphone-does-not-provide-8220the-whole-internet8221-shock</guid><pubDate>Wed, 27 Aug 2008 09:54:25 +0000</pubDate></item>
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