<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Digital Media Relations</title><link>http://www.marcomprofessional.com/categories/digital-media-relations</link><description>Posts in the Digital Media Relations category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Sat, 30 Aug 2008 08:37:26 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/digital-media-relations</link></image>	<item><title>The Socialization of Your Personal Brand - Part III</title><description><![CDATA[Source Part three of a three-part series...&nbsp;Your Brand vs. the Brands You RepresentWhether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent.As an active participant in Social Media and also a professional working in any capacity within a company, eventually an important and cognizant decision will]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/the-socialization-of-your-personal-brand---part-iii</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/the-socialization-of-your-personal-brand---part-iii</guid><pubDate>Thu, 28 Aug 2008 17:40:00 +0100</pubDate></item>
		<item><title>Its conference and seminar season!</title><description><![CDATA[After a relaxing summer, I&#39;m back on the road delivering keynotes and running seminars for a wide variety of organizations, companies, and groups around the world. Many of the keynote speeches and longer group sessions that I run are for companies (such as my gig this week with the New York Islanders hockey team) or are as part of a particular industry event (for example I&#39;m keynoting the Giant Screen Cinema Association international conference in early September and speaking at the Realtors Conference and Expo in November).]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/its-conference-and-seminar-season</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/its-conference-and-seminar-season</guid><pubDate>Mon, 25 Aug 2008 21:09:39 +0100</pubDate></item>
		<item><title>A Check-Up for Company Blogs</title><description><![CDATA[Social media consultant Mack Collier has developed a system of rating company blogs by allocating points across four categories i.e.CONTENT - what the bloggers write about (35 points);&nbsp;COMMENTS - how many comments the blog receives, and how the bloggers reply to comments from readers (35 points);&nbsp;POSTING SCHEDULE - how often and regularly new posts appear on the blog (15 points);&nbsp;SIDEBARS - information contained on the sidebars (15 points).&nbsp;Here are Mack&#39;s top 10 company blogs (overall, out of a possible score of 100 points):Fiskars&#39;]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/a-check-up-for-company-blogs</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/a-check-up-for-company-blogs</guid><pubDate>Sat, 23 Aug 2008 08:15:52 +0100</pubDate></item>
		<item><title>Can you see it? Making influence visible.</title><description><![CDATA[There&#39;s a revolution coming in public relations... visualisation.[Courtesy Christopher Baker]Picture the sceneYou hold an event to gather key stakeholders together, say a couple of dozen, and you want to maximise the&nbsp; positive networking such an event should catalyse. You&#39;re also aware of a few potential personality clashes.&nbsp; But how many one-to-one relationships are you actually trying to manage here?It turns out, your relationship with each of them included, that there&#39;s 300 relationships in that room!&nbsp;]]></description><link>http://www.marcomprofessional.com/posts/philip.sheldrake/can-you-see-it-making-influence-visible</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/philip.sheldrake/can-you-see-it-making-influence-visible</guid><pubDate>Tue, 19 Aug 2008 16:01:06 +0100</pubDate></item>
		<item><title>Restaurant Chain Suffers Indigestion From Playboy Model Plug</title><description><![CDATA[A storm in a latte glass is brewing in the US after Playboy model and reality TV star Kendra Wilkinson expressed her undying love for the Olive Garden&nbsp;Italian restaurant chain.&nbsp;Yes folks, 23-year-old Kendra - girlfriend of Hugh Hefner (well, one of three actually) and star of the Girls Next Door TV show - has publicly heaped praise on the restaurant. Yes, praise. The blonde model hasn&#39;t criticised the brand at all, in fact she genuinely loves it!&nbsp;But all this has caused the restaurant some discomfort.&nbsp;You see, Olive Garden stands for family values and Wilkinson, being part of the Playboy family, is obviously not seen as a good &#39;fit&#39;]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/restaurant-chain-suffers-indigestion-from-playboy-model-plug</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/restaurant-chain-suffers-indigestion-from-playboy-model-plug</guid><pubDate>Mon, 18 Aug 2008 03:35:28 +0100</pubDate></item>
		<item><title>How egocentric are you?</title><description><![CDATA[I am a huge fan of interactive tools as a way to generate a World Wide Rave (when people are talking about you and your company). The best interactive tools tend to be free, are easy to use, and provide meaningful data. And when they do all those things, people talk about them and share them. For example, HubSpot has two great tools, Website Grader and Press Release Grader. The simple and free tools have been used to grade hundreds of thousands of sites and press releases. And tons of bloggers have talked about the tools, generating thousands of inbound links.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/how-egocentric-are-you</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/how-egocentric-are-you</guid><pubDate>Sat, 16 Aug 2008 13:20:48 +0100</pubDate></item>
		<item><title>Once Bitten, Sony Learns the Power of Authentic Blogging</title><description><![CDATA[Interesting&nbsp;piece on Sony PlayStation in PR Week&nbsp;and how the brand, after stuffing up its first foray into the blogosphere in 2006, is back blogging, albeit in a manner more transparent and authentic than its initial effort.Two years ago, Sony - with the help of its promotional agency Zipatoni - created a fake blog (aka &#39;flog&#39;)&nbsp;entitled &#39;All I Want For Xmas is a PSP&#39; in which a guy named Charlie apparently tried to help his friend Jeremy to score a PSP for Christmas.]]></description><link>http://www.marcomprofessional.com/posts/trevor.young/once-bitten-sony-learns-the-power-of-authentic-blogging</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/trevor.young/once-bitten-sony-learns-the-power-of-authentic-blogging</guid><pubDate>Sat, 16 Aug 2008 08:15:31 +0100</pubDate></item>
		<item><title>Techno-pecking</title><description><![CDATA[I spotted an enjoyable article over the weekend in The Sunday Times. Apparently the texting is breaking down social barriers and encouraging instant flirtations. Whoohoo! Bring on the LUV. However, it seems that this is also causing plenty of social embarrassment and things are all a bit tricky in the world of the &lsquo;techno-peck&rsquo; (I&rsquo;m liking that description for the ubiquitous &lsquo;x&rsquo;). The liberal and sometimes unintentional usage of the &lsquo;x&rsquo; means we&rsquo;ve started up all sorts of relationships with people that we usually wouldn&rsquo;t acknowledge.]]></description><link>http://www.marcomprofessional.com/posts/si.crowhurst/techno-pecking</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/si.crowhurst/techno-pecking</guid><pubDate>Fri, 15 Aug 2008 16:45:57 +0100</pubDate></item>
		<item><title>The Scalper's Got my Baby</title><description><![CDATA[For an interesting use of video check out those produced by Max Deale, author of the self-published book Sold Out, So What! The Secrets that High-Priced Ticket Brokers and Scalpers DON&#39;T want you to Know! This excellent little book (you can read it in an hour) is for fans of concerts and sporting events and teaches the art of scoring tickets to sold out events and always sitting in the best seats in the house. I&#39;ve been going to concerts since I was 15 and had accidentally discovered and used some of Deale&#39;s techniques.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/the-scalpers-got-my-baby</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/the-scalpers-got-my-baby</guid><pubDate>Sat, 09 Aug 2008 12:42:39 +0100</pubDate></item>
		<item><title>Most PR people believe print coverage is more valuable than online: an exercise in cognitive dissonance?</title><description><![CDATA[Gordon Macmillan at Brand Republic reports on a new survey which claims that &ldquo;most PR people professionals still favour offline media coverage over digital despite recent consumer research identifying online as the more influential medium.&rdquo; He continues: &ldquo;More than half, or 53%, see it as more valuable, but the real story is that it&rsquo;s their clients who are still deeply attached to print. Apparently nearly two-thirds or 64% of PRs believe their stakeholders prefer print coverage more than online, television or radio and more than half or 53% believe their stakeholders are more influenced by print coverage than television, online or radio.&rdquo;]]></description><link>http://www.marcomprofessional.com/posts/andrew.smith/most-pr-people-believe-print-coverage-is-more-valuable-than-online-an-exercise-in-cognitive-dis</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.smith/most-pr-people-believe-print-coverage-is-more-valuable-than-online-an-exercise-in-cognitive-dis</guid><pubDate>Thu, 07 Aug 2008 17:43:35 +0100</pubDate></item>
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