<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Digital Media Marketing</title><link>http://www.marcomprofessional.com/categories/digital-media-marketing</link><description>Posts in the Digital Media Marketing category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Thu, 28 Aug 2008 21:38:33 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://www.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://www.marcomprofessional.com//lib/img/rssimg.png</url><link>http://www.marcomprofessional.com/categories/digital-media-marketing</link></image>	<item><title>Marketing in a recession - can you afford not to?</title><description><![CDATA[With the dark clouds of a recession looming, marketing budgets are being slashed as businesses get ready to ride out the turbulent storm ahead. Whilst reducing spend wherever possible helps boost quarterly figures, when sales are becoming scarce quietening your voice in the marketplace makes little sense. In fact, all the evidence suggests that you should be marketing more, rather than less, during a recession. Or as Proctor and Gamble CEO A. G. Lafley put it, &ldquo;We have a philosophy and a strategy.]]></description><link>http://www.marcomprofessional.com/posts/david.knowles/marketing-in-a-recession---can-you-afford-not-to</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.knowles/marketing-in-a-recession---can-you-afford-not-to</guid><pubDate>Thu, 28 Aug 2008 13:51:05 +0100</pubDate></item>
		<item><title>It just deserves to be seen...</title><description><![CDATA[Well done EA sports, awesome:]]></description><link>http://www.marcomprofessional.com/posts/giles.shorthouse/it-just-deserves-to-be-seen</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/giles.shorthouse/it-just-deserves-to-be-seen</guid><pubDate>Sun, 24 Aug 2008 20:32:00 +0100</pubDate></item>
		<item><title>1 Million views in 2 days...wow</title><description><![CDATA[Have you ever met Fred? He is a YouTube sensation, his latest video has got over 1 million views in 2 days = Wow.His channel, www.youtube.com/user/Fred, has:Subscribers: 429,688Channel Views: 10,529,653There is a commercial investor behind the man (boy - Lucas Cruikshank - 14!), a IM wireless device called Zipit. Guessing they are pretty chuffed with the total of 77 million viewers of all of the Fred videos!More info:&quot;Lucas has also scored a five-figure sponsorship deal with the makers of a wireless messaging device called Zipit - so he&#39;s augmenting his virtual fame with some real cash.&quot;The Zipit device doesn&#39;t get featured in the last 2 video&#39;s and neither does Fred&#39;s Zipit web link - www.fredonzipit.com.]]></description><link>http://www.marcomprofessional.com/posts/giles.shorthouse/1-million-views-in-2-days...wow</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/giles.shorthouse/1-million-views-in-2-days...wow</guid><pubDate>Sat, 23 Aug 2008 22:15:00 +0100</pubDate></item>
		<item><title>Is McCain Catching Obama Online?</title><description><![CDATA[I was asked to contribute to a fascinating article in the National Journal, a leading US political magazine, on Friday in response to the initially surprising news that John McCain is actually outspending Barack Obama on Google. Figures released by Nielsen Online show that McCain&rsquo;s campaign purchased just over 7 million impressions via Google AdWords in June, compared to just over 1 million for Obama. However, the really interesting stats are for spend on traditional banner advertising, where Obama is trouncing McCain.]]></description><link>http://www.marcomprofessional.com/posts/daljit.bhurji/is-mccain-catching-obama-online</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/daljit.bhurji/is-mccain-catching-obama-online</guid><pubDate>Sun, 10 Aug 2008 21:00:35 +0100</pubDate></item>
		<item><title>55,000 free hotdogs and a dozen free videos</title><description><![CDATA[There&#39;s been some debate recently about totally free content vs. gate content. On one side are people like me who say put your stuff out for free (my ebook The New Rules of Viral Marketing that has been downloaded around a quarter of a million times in 2008). On the other side are people like Bob Bly who believe that gated content (such as white papers that require an email address to download) is the way to go. Many people suggest a combination. Last week I was in New York spending time with my publisher at Wiley.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/55000-free-hotdogs-and-a-dozen-free-videos</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/55000-free-hotdogs-and-a-dozen-free-videos</guid><pubDate>Thu, 07 Aug 2008 13:41:36 +0100</pubDate></item>
		<item><title>Don't forget - the Internet exists "within" the real world - it's not a separate place...!</title><description><![CDATA[Sometimes data comes along and you just have to go - &quot;oh my goodness, how daft is that?&quot;. Well, new research from search engine marketing specialists, iProspect, shows that the vast majority of online marketers appear to have forgotten there is a real world out there. That&#39;s because this study shows that the majority of people responsible for marketing their businesses online tend to ignore offline marketing. Say that again? That&#39;s right, the study shows that online businesses are largely ignoring the offline marketing they could be doing.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/dont-forget---the-internet-exists-within-the-real-world---its-not-a-separate-place</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/dont-forget---the-internet-exists-within-the-real-world---its-not-a-separate-place</guid><pubDate>Tue, 05 Aug 2008 14:35:00 +0100</pubDate></item>
		<item><title>Should you worry if your online social group isn't very active?</title><description><![CDATA[Social networkers who form groups, clubs and the like, often worry that they are not getting enough participation. They point to the fact that even though many people may have registered, few take part. Indeed, there are social networking clubs and forums dedicated to helping club owners increase their participant rate..! However, new research suggests that the &quot;lurkers&quot; (the people who just read the group, but don&#39;t contribute) may actually be getting something out of it. So&nbsp; that means you group will have influence - even if only a handful of people actively contrbute.]]></description><link>http://www.marcomprofessional.com/posts/graham.jones/should-you-worry-if-your-online-social-group-isnt-very-active</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/graham.jones/should-you-worry-if-your-online-social-group-isnt-very-active</guid><pubDate>Sat, 26 Jul 2008 08:48:00 +0100</pubDate></item>
		<item><title>New Communication Theory and the New Roles for the New World of Marketing</title><description><![CDATA[In the era of the social Web, communications is evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer to as marketing communications aka marcom.]]></description><link>http://www.marcomprofessional.com/posts/brian.solis/new-communication-theory-and-the-new-roles-for-the-new-world-of-marketing</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/brian.solis/new-communication-theory-and-the-new-roles-for-the-new-world-of-marketing</guid><pubDate>Mon, 21 Jul 2008 14:43:00 +0100</pubDate></item>
		<item><title>Business-to-business ebooks: Spreading your ideas for free</title><description><![CDATA[Readers of this blog know that I am a huge fan of ebooks as a way to show the world that you&#39;re smart and worthy of doing business with. Ebooks have potential to spread your ideas far and wide. For free. My own most recent ebook, The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free, released in early 2008, has been downloaded a remarkable 250,000 times. E-books have become a very significant medium, partly because people can instantly see the value of a product that looks like for-purchase content but can actually be downloaded for free.]]></description><link>http://www.marcomprofessional.com/posts/david.meerman.scott/business-to-business-ebooks-spreading-your-ideas-for-free</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/david.meerman.scott/business-to-business-ebooks-spreading-your-ideas-for-free</guid><pubDate>Fri, 18 Jul 2008 19:37:56 +0100</pubDate></item>
		<item><title>Google reveals keyword search volumes - and why you should care</title><description><![CDATA[Don&rsquo;t know how I missed this one, but last week - and without much fanfare - Google announced that it would now reveal approximate search volumes from within its Keyword Tool. The excellent Jason Baer at the Convince and Convert blog makes some very good observations as to why this is going to have a big impact on digital marketing. In particular when he says: &ldquo;If Google makes the marketing and advertising business as transparent as travel planning and stock purchases, the only agencies that will be able to survive are those that can add real value in messaging, creative, and integrating data into actionable tactics.&rdquo;]]></description><link>http://www.marcomprofessional.com/posts/andrew.smith/google-reveals-keyword-search-volumes---and-why-you-should-care</link> <guid isPermaLink="false">http://www.marcomprofessional.com/posts/andrew.smith/google-reveals-keyword-search-volumes---and-why-you-should-care</guid><pubDate>Wed, 16 Jul 2008 11:50:25 +0100</pubDate></item>
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